Episode 61 - Christa Crane of Loeb & Loeb LLP on the challenges and opportunities of hybrid work for legal marketing teams

The world of work has changed dramatically. People across all industries are adjusting to new ways of working, communicating and interacting. Flexible and hybrid work has become commonplace for many organisations including law firms. 

On this episode of the CMO Series, Ed Lovatt is lucky to be joined by Christa Crane, Chief Client Development and Marketing Officer at Loeb and Loeb to explore what a hybrid workplace means for legal marketers and how it impacts their teams, lawyers, and the firm.

Ed and Christa discuss: 

• How Christa came to her role at Loeb & Loeb and her experience with hybrid work 
• The impact of mixed and hybrid working on legal marketing teams right now
• How the new way of working affects the way that firms build their brands and businesses
• How the new way of working for Loeb is having implications on the "we're all connected" tagline and what that has meant for the firm 
• Implications of a hybrid or a work-from-home model that specifically or disproportionately impact marketing teams in law firms
• Advice for marketers adapting to the new way of working