Tips to Measure Digital Signage ROI
EPISODE 19 | Guest: Ellyce Kelly, client relationship manager for Visix
What’s the point of your communications? What are you trying to say, and what should people do or know once they see your message? Each reason for communicating will have its own goal and method of measuring success. How can you tell if your messages are successful if you don’t first define what success is? In this episode, we delve into how to measure digital signage ROI.
A message without something for the audience to do can’t be measured. You’ll have no idea if it worked or not. Maybe they saw it, maybe they liked it, maybe they didn’t. Every message needs a goal, a baseline and a call to action. To measure success, you can use URL visits, surveys, interactivity and more.
ROI needs to be a long-term, continuous process. Consistent measurement allows you to fine-tune your communications, your designs and your calls to action; and to engage more people to get the results you’re after.
- Understand why ROI matters for digital signage deployments
- Know how to formulate measurement goals and create a baseline
- Get tips on turning Return on Investment into Return on Involvement
- Find out why a good, measurable call to action is essential
- Learn how to measure ROI using surveys, QR codes, smartphone snaps and more
Read the full TRANSCRIPT HERE
Learn more about this topic in our Masterclass Guide 1: Digital Signage Systems Overview
Why You Need a Training Subscription
Blue Sky Ideas for Digital Signage
Sustainable Digital Signage & Why It Matters
Internal Comms Trends for 2024
5 Design Tips to Boost Viewer Engagement
Choros Features and FAQs
ISE 2024 Wrap Up
Uncommonly Common Uses of Digital Signage
IoT and Environment-Aware Digital Signage
Content Planning Using the OASIS Model
What Shakespeare Can Teach Us About Communicating
10 Key Organizational Shifts for Leaders
Wayfinding Templates for Tight Budgets
Use Digital Signage Content Feeds for Higher Engagement
Align Internal and External Communications
Streamline Screen Designs with Digital Signage Templates
What to Expect with Web 3.0
Unlock the Power of Data-Driven Content
VUCA & How Digital Signage Can Help
Benefits and Tips for Digital Directories
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
AI Explored