Navigating the maze of customer acquisition in B2B tech? Our latest Tech Marketing Trends podcast episode with Claire Suellentorp offers actionable tips! 🛠️
📝 Key Takeaways:
1️⃣ Micro-Messaging: Stop generalizing your marketing messages. Dial-in on 'micro-messaging strategies' to appeal to specific buyer personas. 🎯
2️⃣ Forget the Funnel: With nearly a decade in B2B tech marketing, Claire advises to look beyond acquisition and focus on the customer’s entire lifecycle for lasting value. 🔄
3️⃣ Finding your 'best-fit customers' for higher engagement 💡
...and more! Tune into the episode here:
Crossing the chasm as a tech scaleup in 2024 - Paul Wiefels
Successful ABM strategies in one of the world's largest tech start-ups: insights from Kyndryl - MariCarmen Ribes Espinosa & Maureen Muthua
The Power of Nonverbal Communication - David Schneer
How to hardwire innovation into your organization's DNA -Ben Bensaou
Sales Enablement and it's impact on the Tech industry - Paul Butterfield
Transforming Sales: The Power of Habits and Trust - Andrew Sykes
The Power of Storytelling - Philipp Humm
AI-Powered Sales Coaching - Matt Doyon
MarTech Trends in 2024 - Scott Brinker
On-page SEO optimization hacks for B2B content success - Chima Mmeje
Navigating the RevOps Landscape - Babs Milaszkiewicz
MarTech Industry Trends & Best practices - David Raab
5 Things That Don’t Work Anymore Within B2B Growth - Lincoln Murphy
Unleashing Hypergrowth: Tips for Scaling B2B Global SaaS Companies - Janet Jaiswal
Elevating Customer Engagement: Insights from Verint - Celia Fleischaker
Business Adoption & Use of AI - Michael Fauscette
Disrupting the FinTech Industry - Bish Smeir
Renegade Marketing: Building Unbeatable B2B Brands - Drew Neisser
The Content Sweet Spot - Mark Williams
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