Small Biz Matters – a half hour program each week where you can work ON your business rather than IN it.
with Alexi Boyd, broadcaster, advocate and small business owner.
Date: 31 March 2020
LinkedIn is the place to be if you’re B2B, we all know that. But are we getting to messaging, profile and social strategy correct? How can we possibly understand the algorithm (which keeps changing) and how can you tell if your message is even making a difference?
Like all social media there’s the good, the bad and the ugly. You still need to be yourself, polite and wear your “happy face” and know where the dangers lie, but this is business rather than socialising and sometimes it can be hard to tell the difference. For example, How do we build a LinkedIn network of followers and how do you find the balance between numbers and genuine connections?
There is literally no one else I would have on this radio show to educate you on priming your LinkedIn profile and LI social media planning than Jillian Bullock. She speaks all over Australia, is the only certified LinkedIn Ninja in Australia and is incredibly generous with her knowledge of the LinkedIn Matrix.
Welcome to the show Jillian.
Topics we’ll be covering:
EP#232 ~ Closing remarks from the 2024 COBSOA National Small Business Summit
EP#231 ~ Mergers and acquisition law changes - whos' thinking about small business?
EP#230 ~ What is the PPSR and why do small businesses, associations and advisors need to know about this tool?
EP#229 ~ The Franchise Code review - what does a review mean for small businesses in the sector?
EP#228 ~ Environmental, Social, Governance. How can policy makers reduce the burden of ESG reporting on small businesses?
EP#227 ~ Sandy Chong One of the most influential industry leaders. What drive these advocates?
EP#226 ~ Why should Regional, Rural and Remote communities be front and centre of small business policy planning? We ask a passionate thought leader.
EP#225 ~ Big Tech sometimes plays the smallbiz advocate but do they really represent the small business voice?
EP#224 ~ How do economists influence policy inside and outside of government?
EP#223 ~ Resilience in Action - how a thriving refugee business builds on a foundation of struggle to continue to overcome business hurdles and success.
EP#222 ~ Translating policy into practice: What do the new Industrial Relations laws mean for your business?
EP#221 ~ The Intuit GetConnected Conference Smallbiz Learnings: AI, Advocacy, Advisors and Open Banking
EP220 ~ What is the role of .au Domain Administration in the digital space and how does this affect small business?
EP219 ~ Digital Identity is coming. So what does this mean for you and your small business?
EP#218 ~ What is the future of small business advocacy in 2024 and beyond?
EP#217 ~ The tech StartUp world seems the darling of government industry policy. But is that the reality?
EP#216 ~ ATMS knows about health, women, the economy, and micro business. How do they represent small business across so many policy areas?
EP#215 ~ ACCAN, who is the organisation fighting for small business people’s rights in the telecommunications industry?
EP#214 ~ How does ABS’ powerful data lead to informed policy for small business?
EP#213 ~ How bookkeepers advise their small business clients and how ICB advises Government
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