There’s a big problem I’ve noticed with video marketers today...
They’re stuck in the past.
They still act like all you need to do is create a great video and share it on social media to grow a massive audience and attract loyal customers.
But if you’ve taken a peek at your business’s social media analytics recently, you probably already know that’s not the case.
Yes, video will get more engagement than text alone. But unless you already have a significant audience, your video likely isn’t getting the exposure it deserves.
Fortunately, it's possible to stimulate a viral sharing effect, even if you don't have a massive ad budget!
In this episode, Marcus joins me to discuss how to promote videos effectively in 2017.
If you like the show, please leave us an honest rating and review on iTunes. You’d really be helping me out!
Why Video Promotion is Critical for Getting ROIIf you’ve been following WireBuzz for long, then you already know that the formula for video marketing ROI is to create videos with a high business impact and high exposure. After years of working in the video industry, I’ve discovered that many companies prioritize the wrong types of videos and rarely promote them effectively.
We’ve already discussed topic selection a great deal, including in episode 28 and episode 50. You may have even downloaded our free topic selection worksheet, which walks you through a series of questions designed to help you choose profitable video topics that will have an immediate impact in your business.
But choosing high-impact topics is only half the battle. Even the best video in the world won’t generate ROI if nobody sees it.
And that's why this blog post and podcast episode are dedicated entirely to the topic of video promotion.
Ep. 477: If you Get Nervous In Front of People, you aren‘t Developing Yourself
Ep. 476: Todd Talks with CEO of Mosaic Media Mary Ann Pruitt
Ep. 475: The Limiting Belief a Teleprompter Solves
Ep. 474: Todd‘s Tricks for Using a Teleprompter on your Phone
Ep. 473: The Difference Between 2D and 3D Animation w/ Amanda Makara
Ep. 472: Getting your Natural Charisma to Shine Through on Camera
Ep. 471: Proximity is Power - Why Todd Focused on Medical Marketing
Ep. 470: Todd Reveals the Blue Speedo Story
Ep. 469: Todd Recaps Week 1 of His Bootcamp
Ep. 468: When and Why to Use Animation in Video
Ep. 467: Todd Talks Buyer Philosophy
Ep. 466: The Viral Video Hoax
Ep. 465: Breaking Down a Client Testimonial Story
Ep. 464: Todd and His Wife Wendy Talk About Self Over Wine
Ep. 463: Why Adding Massive Value is Vital
Ep. 462: The Disconnect Over a Buyer‘s First Sale Approach
Ep. 461: The Pros and Cons of Using a Teleprompter
Ep. 460: The Story of the WireBuzz Client That Became the Chairman of the White House‘s President‘s Cancer Panel
Ep. 459: Todd‘s Tips for How to Persevere When a Project is Delayed
Ep. 458: Todd After Dark: Growth Games and Career Acceleration
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