The Fundraising Talent Podcast
Business:Non-Profit
Jean Morrow currently serves as the Senior Vice President, Resource Development and Major Gifts of United Way of Berks County. Jean has led the resource development department since 2009. She is credited with raising 90% of the organization’s revenue through the annual campaign process. In 2017, United Way of Berks County exceeded a $10.3 million campaign goal by raising more than $10.6 million. In addition to her United Way leadership, Jean is currently the president of the Berks Regional Chapter of the Association of Fundraising Professionals.
I had the pleasure of meeting Jean earlier this year and speaking with their chapter about Responsive's four frameworks. I was grateful that Jean made some time this week to catch up with me and to talk about how Covid-19 has impacted her work. What was most encouraging about my conversation with Jean was how the United Way and her local AFP have made the best of challenging and difficult times. Jean shared with me a number of examples of how pressing forward, learning in the midst of adversity, always focusing on the goal in front of us, and refusing to turn back enable us to collectively navigate even the most challenging of times.
As I mentioned during the introduction, we would like to invite all our listeners to discover how the four frameworks can help your organization create an environment where fundraising can thrive. Based on insights drawn from behavioral economics, complexity science, and cognitive psychology, these four planning models offer a more holistic and human-centered perspective of fundraising rather than the reductionist and mechanical approach that originated from public relations and marketing. For more information, go to https://responsivefundraising.com/workshops
As always, we are grateful to the team at OneCause for sponsoring The Fundraising Talent Podcast.
How can sector leaders improve the donor experience?
Are fundraisers becoming more discerning about where they can thrive?
Are nonprofit leaders designing resilience into their organizations?
What effect will the FTX Bankman-Fried fiasco have on fundraising?
Are fundraisers creating better roles for their donors to play?
Why are nonprofits afraid of their own obsolescence?
How does unseen diversity impact a fundraiser’s journey?
What if the gift economy informed more of our fundraising practices?
Should fundraisers let their board members off the hook?
Conversation w/ the editors of Collecting Courage: Part Two
Conversation w/ the editors of Collecting Courage: Part One
Are nonprofits underestimating the value they afford their corporate sponsors?
Can fundraising learn how to have higher expectations of relationships?
Are donors deliberately hoarding money in donor-advised funds?
How can fundraisers improve their outcomes by embracing the obvious?
Will the next generation of non-profiteers go about fundraising differently?
How can fundraisers ensure their organizations more than transactions?
Do our board recruitment strategies align with our DEI aspirations?
What if more nonprofits accurately reflected the communities they serve?
Does fundraising have a bad case of shiny new toy syndrome?
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