Effective social selling is more than just doing social, it is about forming connections and fostering relationships.
Tim Hughes, CEO of DLA Ignite, talks about the evolution of sales in this digital age and shares practical tips on how to do social selling to gain competitive advantage for B2B or B2C companies.
Tim Hughes is universally recognised as the world leading pioneer and exponents of Social Selling and he is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers” and “Smarketing - How To Achieve Competitive Advantage through blended Sales and Marketing”. Both published by Kogan Page.
Takeaway #1 The purpose of putting content out on social media is to drive conversation.
Takeaway #2 Connecting with people is giving them permission to have a conversation with you.
Takeaway #3 Your social profile should be about you as a person - your beliefs, your values, your passions and your hobbies.
Connect with Tim Hughes:
Company Website: DLAIgnite.com
Linkedin: https://www.linkedin.com/in/timothyhughessocialselling/
Twitter: https://twitter.com/Timothy_Hughes
You Tube: http://www.youtube.com/c/TimothyHughes1
Facebook: https://www.facebook.com/TimHughesSocialSelling/
Instagram: https://www.instagram.com/tim_hughes1/
Podcast
The Groundswell Marketing Podcast
Books
Social Selling
Smarketing
Sponsors:
Kurious Digital
The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around their site and book a demo.
Lightbulb Agency
Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers. If you're in the market for eCommerce services, look up Lightbulb Agency.
Links to other platforms where this podcast is available:
Apple Podcasts
Stitcher
Spotify
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