Do you have a website? If you're like me and have a website (like I have at leanforhumans.com), you know that you need to work on your search engine optimization (SEO). And if you're like me and most others, how to do that can be a complete mystery. Brandon Leibowitz says that we should all get as much free real estate on search engines as possible and that it's not all that mysterious. SEO is just another thing to continuously improve. But you need to know how search engines themselves continuously optimize. He's here to explain it.
About Brandon Leibowitz
In 2007, Brandon got his first job after he graduated from college. His job was helping out a company with its digital marketing, social media, SEO, email marketing, and running paid ads. He then realized that everyone would probably be on the website in the future and there are a lot of ways to get traffic but SEO is a way to get free traffic. He thought that he doesn't have to spend money on paid ads but rather he could get there for free.
He focused on SEO over the years and helping out people get free traffic by working with different advertising agencies. On the side, while he was working, he would build his own business up and grow it until he was able to quit his job and solely focus on it, and that is what he does until today.
KEY TOPICS IN THIS PODCAST:
KEY TAKEAWAYS
Memorable Quotes From Brandon Leibowitz
“For anyone that's just starting, I would say getting a mentor that's helped out over the years is having someone else that's been around to guide you, even if they're not an expert in your field.”
CONNECT WITH BRANDON LEIBOWITZ
Website: https://seooptimizers.com/
LinkedIn:https://www.linkedin.com/in/brandonleibowitz/
Ep 123 You Can’t Do Lean Here: Pharma Marketing Edition with Tirrell Payton
Ep 122 The Stories We Tell with Aurora Winter
Ep 121 Continuously Improving Persuasion with Carlos Alvarenga
Ep 120 Communication as a Lean Process with Geoff Weinstein
Ep 119 Continuously Improving Trust on Your Team with George Dom
Ep 118 Iterating Your Way to Great Leadership with Brian Walch
Ep 117Continuously Improving Leadership with DEI with Kevin Wayne Johnson
Ep 116 The Courage to Deliver Transformation
Ep 115 Learning from Mistakes with Mark Graban
Ep 114 Design for Six Sigma with Kris Stokes
Ep 113 The Qualities of a Lean Leader with Kathy Hadizadeh
Ep 112 Continuous Improvement and Your Legacy with Jann Freed
Ep 111 Drawing Your Way to Continuous Improvement with Ashton Rodenhiser
Ep 110 Contiuously Improving the Feedback Cycle with Carole Stizza
Ep 109 Continuous Improvement and Your Core Values with Andrea Johnson
Ep 108 Rapid Growth and the Power of Lean with Catherine Chabiron
Ep 107 Continuously Improving Your Conversations with Clients with Robert Indries
Ep 106 Continuously Improving Your Connection to Yourself with Katarina Polonska
Ep 105 Continuously Improving Elections with Kerry L. Bass
Ep 104 Continuous Improvement and Spanning Leadership with Wanda Wallace
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