Episode 88 - Silvia Van Den Bruel of Hausfeld on driving social inclusion and the role of legal marketing

Diversity, Equity and Inclusion. Nearly all law firms have a DEI policy in place but how many are truly progressive when it comes to creating an inclusive and equitable environment for lawyers and business professionals to thrive? 

That’s the theme of today’s episode of the CMO Series, and Will Eke is very lucky to welcome Silvia Van Den Bruel,  Marketing & Business Development Director at Hausfeld, to talk about social inclusion and the role of the marketing and BD function in driving change. 

Silvia and Will discuss:

• What Diversity, Equity and Inclusion looks like in today’s firms
• The importance of language and the other factors that need addressing
• Hausfeld’s approach to DEI and the opportunities for improvement
• The role of the marketing function in driving change when it comes to social inclusion within law firms
• Real-world examples of where DEI has benefited the firm
• Advice for Marketing and BD leaders looking to take a more inclusive approach in their firm