There is a growing trend amongst organizations to centralize all of their data, including their web analytics data, in an internal database solution with a visualization tool layered over top. One of the results of this is analytics teams moving, or being pushed, to use other tools for analysis and not the analytics platform itself.
Who is driving it? Are the right people driving it? What are people not thinking about? Is there a level of over-simplification happening? Is there risk in turning your analytics platform into a glorified, and very expensive, data collection pixel?
On this week’s episode of the 33 Tangents Podcast, Jim & Jason are joined again by Jon Narong and they discuss the reasons behind this trend and the value that can be created when done right. They also discuss what analytics organizations need to evaluate and the potential risks?
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#301 - What Does It Mean To Be Boring Yet Profitable?
#300 - Developing A Testing Roadmap
#299 - The Core Analysis Your Analytics Practice Must Be Doing
#298 - Tag Management Methodologies
#297 - The Draw Of Over-Engineering Analytics Data Collection Solutions
#296 - The Architecture Pitfalls of Single Vendor Solutions
#295 - The Risks, Costs, And Potential Benefits Of Vendor Lock-In
#294 - Customer Experience Breakdowns Caused by Siloed Data
#293 - What Can Be Done To Prevent An Analytics Practice From Developing Conflicts Of Interest?
#292 - How Can Conflicts Of Interest Happen With An Analytics Practice?
#291 - Running An Analytics Practice So That It is Viewed as More Than Just A Cost Center
#290 - From The Archives: How Can A Low Level Of Data Literacy Impact An Organization?
#289 - From The Archives: What Will Make Someone Successful in Digital Analytics?
#288 - Building An Analytics Practice Like It Is Its Own Business
#287 - From The Archives: What’s The Deal With Server-Side Tracking?
#286 - From The Archives: Buying and Selling Services: Do RFPs Actually Provide Value?
#285 - From The Archives: Why Is Unlimited PTO So Polarizing?
#284 - From the Archives: Employee Autonomy and PTO
#283 - Talking About The Value of Data, or Rather, The Cost Of Bad Data With Stewart Alaniz
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