Erika Cottrell is the Vice President of Marketing for Harbor Wholesale. Erika has extensive experience building beloved brands with inspired marketing and innovation that consumers, customers, and employees love. She is a consumer-centered leader leveraging entrepreneurial, mid-size, and Fortune 500 experience to lead the strategic planning, development, and execution of a company’s business objectives.
Previously, Erika was the General Manager of the Coffee Solutions Group for The Middleby Corporation and the Vice President of Marketing in the Consumer Foods Division for The J.M. Smucker Company.
In this episode…Running a national CPG brand and a distribution company seems like two different playing fields — but they might not be as different as you think.
Managing both types of companies requires strong leadership skills, authenticity and genuine concern for employees, and knowledge about the ins and outs of a business. What other skills are necessary to run two different types of companies? Erika Cottrell is here to tell you.
In this episode of the Gooder Podcast, host Diana Fryc is joined by Erika Cottrell, Vice President of Marketing for Harbor Wholesale, to discuss her path in the world of CPG and distribution. Erika shares how her experiences at Smucker’s helped her grow Harbor Wholesale, how she helped Smucker’s smoothly integrate two companies after an acquisition, and why she loves working at Harbor Wholesale.
The Importance of Having Accelerator Programs for Latino Entrepreneurs Featuring Junea Rocha, Brazi Bites
Finding Balance for Work-Life Harmony Featuring Zahira Marmar, Hrbvor
Empowering Underrepresented CPG Founders Featuring Katrina Tolentino, Naturally Network
Tips To Succeed in the Beverage Industry Featuring Becca Schepps, Mortal Ventures
The Importance of Ancient Grains and Wheat Featuring Brooke Lucy, Bluebird Grain Farms
Running a Successful Wellness Beverage Brand Featuring Angela Zeng, Karviva
How To Succeed in the Refrigerated Snacks Space Featuring Leigh Keith, Perfect Snacks
How to Successfully Run a For-Good, For-Profit Brand Featuring Suz Hernandez, MamaP
Fueling the Path To Feeling Better Featuring Tara Staten, Bulletproof
Intrapreneurship in the Veggies-As-Snacks Industry Featuring Katrina Borisjuk, Dirt Kitchen Snacks
Tips To Run a Healthy Social Venture Featuring Nina Tickaradze, NADI
The Changing World of Allergens Featuring Catherine Jaxon, Mission MightyMe
How To Run a Healthy Brand Featuring Sophia Maroon, Dress It Up Dressing
How To Drink Better and Drink Clean Featuring Donna Katz, G’s Hard Ginger Beer
Importance of Design Thinking in Innovation Featuring Snehdeep Brar, Lenny & Larry’s
Making a Difference With a Healthy Food Brand Featuring Richa Gupta, Good Food for Good
Positively Impacting the World With a Brand Featuring Rebecca Hamilton, Badger
The Sauce Queen’s Tips For Successfully Running a Business Featuring Maria Covarrubias, Cien Chiles
Enabling Healthy Living featuring Mae Steigler, Organifi
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