Episode 84 - Rachael Schilling of Liskow on the decisions and challenges behind a legal rebrand

Law firms increasingly see their brand and digital presence as key to growth. With this demand, there is more pressure on marketing teams to execute successful redesigns and rebrands which often turn into the most complicated marketing projects.

Today we're diving into the decisions and challenges of a rebrand. Charles Cousins is thrilled to welcome Rachael Schilling, Director of Marketing at Liskow, to the CMO Series to discuss how she and her team navigated their recent rebranding and web redesign.

Charles and Rachael discuss: 

• Rachael’s background and how she came to be CMO at Liskow
• How the rebrand came about, and the driving forces behind it
• How the rebrand fitted into the wider strategy
• The influence of industry changes on the redesign
• Managing the internal communications around the rebrand 
• Advice for others trying to lead a rebrand in their firms