The 10 Minute Healthcare Marketing Podcast
Business:Marketing
Quote of the Day: “When I let go of what I am, I become what I might be.” – Lao Tzu
Be Consistent: Consistently use the same logo. Don’t use different color schemes for your logo. Build up recognition by consistently using the same colors, content, and style.
Personalize Your Content: Create custom ads based on the pages that your visitors are checking out. This can be useful in targeting specific clients, especially on Facebook. For example, if a visitor checks out a Dental Implants page on your site, Facebook can generate a targeted ad that reminds them about Dental Implants at your practice. Make sure to utilize this feature!
Make it Interesting: Make your visual content interesting and memorable. Associating great content with your site is a great way to establish authority and trust.
Be Helpful: Provide a solution to a problem that your potential audience has. Try creating some infographics or visual content that addresses problems or issues that your audience has interest in.
Show That You’re Human: Let your audience know that you aren’t just a business and that you have a vested interest in the well-being of your clients. People tend to appreciate transparency and honesty, especially in healthcare professionals. Let some of your personality come through your website so that visitors have a better idea of who you are and what your business is about.
End Results: Show your visitors what type of work you can do. Some clients want to know exactly what they’d look like after pursuing a specific option or they might be curious about what kind of options are available. Show off some before and after photos that helps clients to get excited about and understand what options available.
Tell A Story: Let them see previous success stories that help them to imagine what their own success story would look like by using your services. Make sure the story highlights the benefits of your work.
Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off. You can pick it up at: http://titanwebagency.com/report
Check out the show notes at:
titanwebagency.com/podcast/066
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
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·Subscribe in iTunes
Harnessing the Power of Online Reviews for Dental Practice Growth
Mastering Dental Marketing with Google Ads and Keyword Strategies
Elevating Your Dental Practice with Effective Reputation Management
Enhancing Dental Clinic Conversions with Google Ads and Landing Pages
How a Dentist Can Get Started With Local Service Ads
Should You Hire a Professional to Run Your Google Ads?
AI Vs the Marketer
Google Business Profile for Dentists- What Changing Google My Business Means for Your Practice
Is it Time to Hire a Dental Associate?
Dental CPA: Why Hire a Dental Accountant for Your Practice?
How to Improve On Your Practice Collections
Choosing the Best Dental Bookkeeping Firm For Your Practice
Convert More Google Ads With Improved Landing Page Design
Dental Practice Financing Tips & Advice
Best Practices for Naming Your Dental Office
The Key to Relocating a Dental Practice
Decorating Your Dental Office To Fit Client Needs
A Guide to Choosing the Perfect Dentist Office Music
20 of the Most Effective Ways to Increase Productivity in a Dental Office
5 Reasons Why You Need to Offer Perks In Your Dental Office
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