“It’s not that marketers are stupid,” says Vaughan Emsley, founder of Flipside, a startup ad agency dedicated to flipping marketer’s perceptions of men and women 50+ away from images of people “sitting home watching daytime TV” to what he calls “The Second Coming of Age”—in which people 50-70 act and feel like they’re 17 again. “It’s just muscle memory. [We’re taught] that the rising generation is more interesting than the previous generation—and that was always true. “ Emsley, a 25-year veteran of Saatchi & Saatchi, believes we’ve reached a “tipping point” where businesses are stalling by focusing only on millennials. “Boomers are sitting on 60 trillion of assets, 10 times the amount held by millennials…and only 5-7% of marketing dollars are directed at them.“
#243 What if COVID Inspired You to Go Into Business with Your Mother?
#242 Menopause in the Workplace: How To Beat the Stigma (Dr. Alicia Grandey)
#241 From Burned-Out Marketer to Fashion Maven (Ellie Steinbrink)
#240 Reinventing Your Skincare Routine to Feel Empowered After 40 (Nick Gavrelis)
#239 How to Reinvent Your Love Life After 50 (Evan Marc Katz)
#238 How to Make the Rest of Your Life the Best of Your Life (Jann Freed)
#237 A Sexual Assault Survivor Relaunches Herself as a Podcast Superstar (Kelli Moore)
#236 Her Leukemia Diagnosis Led to a Season of Bold Asks (Christina Langdon)
#235 Reinventing After Losing the Love of Your Life to Covid (Maureen Lippe)
#234 A Life-Changing Conversation Caused Her to Reinvent as a Coach (Sarah Fruehling)
#233 Reinventing Yourself After Childhood Trauma (Antonia ”Tuni” Deignan)
#232 How to Reinvent Your Career to Combine Your Passion and Skills (Pattie Siegel)
#231 From Financing to Fashion CEO to Skincare Entrepreneur (Allie Egan)
#230 Reinventing Your Sexual Self After Age 40 (Dr. Candice Nicole)
#229 How to Move Forward When You Feel Like You’ve Lost Your Identity (Anissa Buckley)
#228 Lessons in Reinvention from a One-Woman Powerhouse (Rochelle Udell)
#227 How to Rethink Your Attitude Towards a Side Hustle When You’re Over 40 (Aliza Freud)
#226 How to Hire a Virtual Assistant and Reimagine Time For You (Kristy Yoder)
#225 Her Reinvention Took Her from NASA to Podcasting (Izolda Trakhtenberg)
#224 When Healing from Your Childhood Trauma Leads to Radical Self-Awareness (Poonam Bhuchar)
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