Melissa Robbins from thelotco has over 25 years of experience as a retailer, brand owner and mentor in all areas of the industry. As one of my previous clients, I knew Melissa’s wealth of knowledge, expertise and story would be invaluable to the listeners of Sacred Work - and I was right.
Working as a business coach with retailers, wholesalers, fashion labels and brands in the creative industry, Melissa focuses on strategies to help brands increase their sales, market their business, and build a strong foundation - and she’s sharing all her tips and tricks for starting and scaling a product based business in this episode.
In this episode:
+ Transitioning from “9 to 5” to being a business owner
+ Important things to consider when starting a product business
+ Defining your Unique Selling Point and getting your pricing right
+ Importance of developing the message and story behind your brand
+ The role of social media in terms of connecting with your customers
Get the Sacred Funnel Vault for just $37: https://sacredfunnels.mykajabi.com/vault
Connect with Melissa:
Instagram: https://www.instagram.com/thelotco/
Facebook: https://www.facebook.com/thelotco/
Website: https://www.thelotco.com.au/
Let’s connect:
Tay: https://www.instagram.com/thisistayrae/
Sacred Funnels: https://www.instagram.com/sacredfunnels.co/
TikTok: https://www.tiktok.com/@sacredfunnels.co
Website: http://sacredfunnels.co/
Got a question you want answered on the pod?
DM @sacredfunnels.co or send it through to hello@sacredfunnels.co
Music Credit:
NEW MOVES by All Good Folks
https://uppbeat.io/t/all-good-folks/new-moves
License code: MGUEOSCPC0PC9F5C
GOOD TIMES by SENSHO
https://uppbeat.io/t/sensho/good-times
License code: ZPDHIQGFD0MR36B0
322. Five Tools Any Business Needs To Automate Their Sales Process [REVISIT]
321. Three B.S. Beliefs that Stop You from Setting Up Funnels [REVISIT]
320. Four Email Marketing Tips to Get the Most Out of Your Email Subscriber List [REVISIT]
319. The Elements Every Sales Funnel Needs [REVISIT]
318. Three Reasons a Value Ladder is So Important [REVISIT]
317. Five Reasons to Set Up Sales Funnels in Your Business [REVISIT]
316. 3 Things You Can Do Now to Get Ready for a Sales Funnel [REVISIT]
315. Why an Upsell is Something You Need in Your Business [REVISIT]
314. Motherhood, Time off & Season Break Announcement
313. Three Things ALL Successful Sales Funnels Get Right
312. Five Types of Lead Magnets for Growing Your Email List
311. The Power of Storytelling and Why Your Brand Needs It
310. The One Thing I Do FIRST To Stop Perfectionism For Good!
309. How to Use ChatGPT & AI to Streamline and Grow Your Online Business
308. How to Create More Time with Marketing Automation
307. How to Create a Sales Funnel in Four Steps
306. How Can a Sales Funnel Boost Your Sales?
305. What Is a Sales Funnel and Why Do You Need One in Your Business?
304. Figuring Out Your Ideal Client and Who You Serve as a Coach or Course Creator
303. The 4-Step Process for Increasing Conversions on Your Sales Pages [REVISIT]
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