The Behavioral Economics in Marketing’s Podcast
Business:Marketing
The affect heuristic represents a reliance on good or bad feelings experienced in relation to a stimulus and is typically used while judging the risks and benefits of something. The affect heuristic is a hurdle in marketing research that can skew results. To overcome this hurdle, market researchers should make sure that their data collection methods are sound, understand the ways that their subjects' current attitudes can skew results and seek out peers to review their research.
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 10 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism
The Paradox of Choice in E-Commerce: Behavioral Economics Strategies for Streamlining Online Decisions || Season 8 || Behavioral Economics in Marketing Podcast
Anchoring in Email Pricing: Maximizing Perceived Value Through Strategic Price Points || Season 8 || Behavioral Economics in Marketing Podcast
Marketers Guide to Promotion Strategies || Season 8 || Behavioral Economics in Marketing Podcast
Flip the Script on Availability Heuristic | Special Episode | Behavioral Economics in Marketing Podcast
The Role of Social Proof in Location-Based Marketing: Leveraging Social Influence in Physical Spaces || Season 8 || Behavioral Economics in Marketing Podcast
Pop-Up Shops and the Scarcity Effect: A Behavioral Economics Exploration || Season 8 || Behavioral Economics in Marketing Podcast
Marketers Guide to Place Strategies || Season 8 || Behavioral Economics in Marketing Podcast
Market Segmentation | Definition Minute | Behavioral Economics in Marketing Podcast
Sales Channels || Definition Minute || Behavioral Economics in Marketing Podcast
Dual Process Theory Impact on Reactions vs Deliberate Decisions || Special Episode Tribute to Daniel Kahneman || Behavioral Economics in Marketing Podcast
Hedonic Adaptation and Product Satisfaction: Sustaining Consumer Joy Beyond the Purchase || Season 8 || Behavioral Economics in Marketing Podcast
Search Engine Optimization (SEO) | Definition Minute | Behavioral Economics in Marketing Podcast
Fixed Costs || Definition Minute || Behavioral Economics in Marketing Podcast
Temporal Discounting and Product Launches: Strategies for Overcoming Short-Term Bias || Season 8 || Behavioral Economics in Marketing Podcast
Search Engine Marketing (SEM) | Definition Minute | Behavioral Economics in Marketing Podcast
Left Digit Pricing || Definition Minute || Behavioral Economics in Marketing Podcast
The Veblen Effect: Luxury Products and Conspicuous Consumption in Behavioral Economics || Season 8 || Behavioral Economics in Marketing Podcast
Social Media Marketing (SMM) | Definition Minute | Behavioral Economics in Marketing Podcast
Pain Points || Definition Minute || Behavioral Economics in Marketing Podcast
Marketers Guide to Product Strategies || Season 8 || Behavioral Economics in Marketing Podcast
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