As a business owner you want your website to rank high on Google search and at some point you’ve probably paid for Google Ads or tried to figure out SEO.
And with Google constantly changing their algorithms, it can be hard to keep up. In fact, Google JUST rolled out their May 2020 Core algorithm update.
So if you’re spending top dollar on Google ads you want to make sure you’re getting it right. But did you know you can rank #1 on Google without spending a dime?
You have to put in the work over time, but if you play by the rules and stop trying to “hack” the algorithm, you’ll actually get better results.
Google isn’t hiding how they decide to rank you. At the end of the day they WANT to give you general guidelines because if you create good content and effective websites, you’re making them look good. Sure, creating content that ranks high in search results takes time, but it’s worth not having to sweat over an algorithm penalty.
This week on the show I talk with Damon Burton, founder of SEO National and a search engine marketing expert who has beaten billion dollar companies at their own game. His new book Outrank serves as a guide to those who want to dominate Google’s search results without paying for ads. We discuss why you should use the free “slow and steady” approach to SEO instead of trying expensive “new hacks” for short-term gains with long-term penalties, an approach I’ve followed throughout my 20+ year career in digital marketing.
Navigating the world of search engine optimization can be confusing, but Damon puts it ALL into perspective. This episode is full of powerful knowledge and tips, so make sure to take notes on this week’s episode of Video Marketing Mastery.
Ep. 477: If you Get Nervous In Front of People, you aren‘t Developing Yourself
Ep. 476: Todd Talks with CEO of Mosaic Media Mary Ann Pruitt
Ep. 475: The Limiting Belief a Teleprompter Solves
Ep. 474: Todd‘s Tricks for Using a Teleprompter on your Phone
Ep. 473: The Difference Between 2D and 3D Animation w/ Amanda Makara
Ep. 472: Getting your Natural Charisma to Shine Through on Camera
Ep. 471: Proximity is Power - Why Todd Focused on Medical Marketing
Ep. 470: Todd Reveals the Blue Speedo Story
Ep. 469: Todd Recaps Week 1 of His Bootcamp
Ep. 468: When and Why to Use Animation in Video
Ep. 467: Todd Talks Buyer Philosophy
Ep. 466: The Viral Video Hoax
Ep. 465: Breaking Down a Client Testimonial Story
Ep. 464: Todd and His Wife Wendy Talk About Self Over Wine
Ep. 463: Why Adding Massive Value is Vital
Ep. 462: The Disconnect Over a Buyer‘s First Sale Approach
Ep. 461: The Pros and Cons of Using a Teleprompter
Ep. 460: The Story of the WireBuzz Client That Became the Chairman of the White House‘s President‘s Cancer Panel
Ep. 459: Todd‘s Tips for How to Persevere When a Project is Delayed
Ep. 458: Todd After Dark: Growth Games and Career Acceleration
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