The Tom Ferry Podcast Experience
Business
What does it take to be the real estate thought leader in your area?
You need to help dispel misinformation, ease fear, and highlight the opportunities happening now in the market. But also, more importantly, you need to be seen on a massive scale and generate consistent engagement.
A perfect example of this is Shannon Mangin of the Lake Travis area of Austin, TX – and you might recognize her. Shannon has appeared on This Week in Marketing previously about the hacks she’s using to convert leads through Instagram. Now she’s back as she and Jason Pantana continue their conversation about getting real estate business directly from social media, with an emphasis on how to be the thought leader in your market.
You’ll learn:
You don’t need to have seen Shannon’s previous appearance to benefit from this one, so watch or listen now and then go back and check it out here.
In this episode, they discuss…
0:00 – Shannon’s back!
1:52 – Shannon’s business and the market
3:41 – Attracting strangers through Instagram
6:00 – Content that works
7:45 – 3 categories of video
9:52 – Stories
13:55 – For the impatient agent
4 Essential Videos for Buyers Agents | This Week in Marketing
Connecting the Dots | Mindset Monday
Crafting Your Value Proposition for Buyers | This Week in Marketing
A Custom GPT Tutorial for Listing Descriptions | This Week in Marketing
Little Things Over Time | Mindset Monday
Buyer Strategies to Implement Immediately | Tom Ferry Podcast Experience
Shaping Buyer Agency Perception in Your Marketing | This Week in Marketing
The New Buyer Presentation – Rules & Adjustments | Tom Ferry Show
The Perfect Game | Mindset Monday
Real Estate TikTok Tactics, Tech News, & Open Houses | This Week in Marketing
Embracing Change 2: The Listing Side of the NAR Settlement | Tom Ferry Show
Turn Your Email List into Listings | This Week in Marketing
Viral Listing Strategies for Multiplying Transactions | Tom Ferry Show
Your Five Important People | Mindset Monday
4 Custom-Trained GPTs to Scale Your Real Estate Business | This Week in Marketing
Embracing Change: How the NAR Settlement Affects You | Tom Ferry Show
Instagram Updates and Trends for Real Estate Agents | This Week in Marketing
A 100-Day Plan for Listings #TomFerrryShow
Getting Stuck at the Start | Mindset Monday
Data to Dollars: Marketing as the Knowledge Broker | This Week in Marketing
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