The Tom Ferry Podcast Experience
Business
On this episode of Confidence & Conversion, we’re talking about your long-term lead nurturing strategy for getting more listings. And it’s hard to think of two people better to tackle this than expert coaches David Caldwell and Greg Holthaus.
I spoke with David and Greg about how agents need to leverage virtual assistants to get more listings, the best CRMs and CRM hacks to get you on the phone, and most importantly, the education you need to convert at the highest level.
We talked about not just how to follow up with your past clients but when, because as you’ll see, timing makes all the difference.
In this episode, we discuss…
0:00 – Utilization of VAs
2:48 – Operationalize simple conversations
5:43 – Door-knocking & YT ads
7:51 – Open houses
11:08 – Pandemic client check-ups
13:07 – Long-term nurture
17:00 – Education for conversation
23:30 – Greg’s top 4 CRMs
27:12 – Why agents aren’t following up
32:10 – Knowledge for conversion
35:30 – The three Cs of negotiation
4 Essential Videos for Buyers Agents | This Week in Marketing
Connecting the Dots | Mindset Monday
Crafting Your Value Proposition for Buyers | This Week in Marketing
A Custom GPT Tutorial for Listing Descriptions | This Week in Marketing
Little Things Over Time | Mindset Monday
Buyer Strategies to Implement Immediately | Tom Ferry Podcast Experience
Shaping Buyer Agency Perception in Your Marketing | This Week in Marketing
The New Buyer Presentation – Rules & Adjustments | Tom Ferry Show
The Perfect Game | Mindset Monday
Real Estate TikTok Tactics, Tech News, & Open Houses | This Week in Marketing
Embracing Change 2: The Listing Side of the NAR Settlement | Tom Ferry Show
Turn Your Email List into Listings | This Week in Marketing
Viral Listing Strategies for Multiplying Transactions | Tom Ferry Show
Your Five Important People | Mindset Monday
4 Custom-Trained GPTs to Scale Your Real Estate Business | This Week in Marketing
Embracing Change: How the NAR Settlement Affects You | Tom Ferry Show
Instagram Updates and Trends for Real Estate Agents | This Week in Marketing
A 100-Day Plan for Listings #TomFerrryShow
Getting Stuck at the Start | Mindset Monday
Data to Dollars: Marketing as the Knowledge Broker | This Week in Marketing
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