We’ve all experienced this kind of scenario. A new company arrives on the market with a product that is highly functional and meets our needs phenomenally. The product is well designed and is of high quality. The care and focus of the manufacturer is obvious. The company gains a good foothold in the market, then decides to start adding more to it’s product line, and the focus starts to get lost. The company moves beyond it’s core business and quality drops.
What can digital analytics learn from this? Why does is it always perceived as a negative for a company to want to focus on it’s core business? What is the core business of digital analytics and what are some of the ways digital analytics strays from this?
On this week’s episode of the 33 Tangents podcast, Jason and Jim discuss what it means for an analytics team to have a clearly defined purpose and how easily they can be distracted with less valuable items without one. They also talk about the key things internal customers what from an analytics team and what distracts those internal customers from getting value.
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#303 - What Role Does The Concept Of Sustainable Analytics Have In Making Digital Analytics Indispensable To A Business?
#302 - What Is Preventing Digital Analytics From Becoming Indispensable?
#301 - What Does It Mean To Be Boring Yet Profitable?
#300 - Developing A Testing Roadmap
#299 - The Core Analysis Your Analytics Practice Must Be Doing
#298 - Tag Management Methodologies
#297 - The Draw Of Over-Engineering Analytics Data Collection Solutions
#296 - The Architecture Pitfalls of Single Vendor Solutions
#295 - The Risks, Costs, And Potential Benefits Of Vendor Lock-In
#294 - Customer Experience Breakdowns Caused by Siloed Data
#293 - What Can Be Done To Prevent An Analytics Practice From Developing Conflicts Of Interest?
#292 - How Can Conflicts Of Interest Happen With An Analytics Practice?
#291 - Running An Analytics Practice So That It is Viewed as More Than Just A Cost Center
#290 - From The Archives: How Can A Low Level Of Data Literacy Impact An Organization?
#289 - From The Archives: What Will Make Someone Successful in Digital Analytics?
#288 - Building An Analytics Practice Like It Is Its Own Business
#287 - From The Archives: What’s The Deal With Server-Side Tracking?
#286 - From The Archives: Buying and Selling Services: Do RFPs Actually Provide Value?
#285 - From The Archives: Why Is Unlimited PTO So Polarizing?
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