Selling faster changes the dynamics of your entire business.
Your staff, colleagues, and boss ALL look at you differently when you start helping them sell faster.
Before you know it, you become indispensable because you understand how to turbocharge revenue.
So what’s best way can you use video to persuasively transfer the information about your product or service from your head into your prospects head so they buy at faster rates?
Well, you should be using video on your customer journey pages!
Let me explain.
The content at the top of a customer journey page belongs to the awareness stage. This is the stage buyers realize they have a problem and they’re searching for more information about that problem.
Beyond having a headline, subheading, and body copy, you can add an overview video that quickly explains what problem you solve, how you solve it, and why you do it better than anyone else.
The content in the middle of the page belongs to the consideration phase. This is where the buyer defines their problem and researches different options to solve it.
In this phase, you can include content that exposes the limitations of your competitor’s solutions and explains why your solution is the best. But you can take it to the next level by adding a testimonial video that tells a story about how your product or service helped your customer experience the transformation they were looking for.
The content at the bottom of the page belongs to the decision phase. In this phase, the buyer generally has a few last minute concerns or objections before finally choosing a solution.
This is a great opportunity to add an FAQ section and a tutorial video that overcomes any late stage objections to the sale.
Make sense?
They’re several ways you can further optimize this experience, like adding retargeting campaigns and syncing your CRM with your videos so your sales team can prioritize hot leads over cold ones. So, if you’d like to get the full scoop on how to sell faster with video, then tune into this episode of Video Marketing Mastery!
Ep. 477: If you Get Nervous In Front of People, you aren‘t Developing Yourself
Ep. 476: Todd Talks with CEO of Mosaic Media Mary Ann Pruitt
Ep. 475: The Limiting Belief a Teleprompter Solves
Ep. 474: Todd‘s Tricks for Using a Teleprompter on your Phone
Ep. 473: The Difference Between 2D and 3D Animation w/ Amanda Makara
Ep. 472: Getting your Natural Charisma to Shine Through on Camera
Ep. 471: Proximity is Power - Why Todd Focused on Medical Marketing
Ep. 470: Todd Reveals the Blue Speedo Story
Ep. 469: Todd Recaps Week 1 of His Bootcamp
Ep. 468: When and Why to Use Animation in Video
Ep. 467: Todd Talks Buyer Philosophy
Ep. 466: The Viral Video Hoax
Ep. 465: Breaking Down a Client Testimonial Story
Ep. 464: Todd and His Wife Wendy Talk About Self Over Wine
Ep. 463: Why Adding Massive Value is Vital
Ep. 462: The Disconnect Over a Buyer‘s First Sale Approach
Ep. 461: The Pros and Cons of Using a Teleprompter
Ep. 460: The Story of the WireBuzz Client That Became the Chairman of the White House‘s President‘s Cancer Panel
Ep. 459: Todd‘s Tips for How to Persevere When a Project is Delayed
Ep. 458: Todd After Dark: Growth Games and Career Acceleration
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