There are lots of good reasons to create content for your website, social media and email newsletter. In this episode, Lorraine chats with Louis Dalton about how to write content for a very specific purpose, converting prospects and strangers into customers.
Content created for this point in your sales process needs to focus on short benefits and results. People don't want to wait six months to lose 30 pounds. The are however likely to be excited about losing 5 pounds this week.
The trick is to think about the short term and long term benefits of your product. The long term benefits are important too, but you need to catch the attention of that prospect with the more immediate payoff.
#999 Short Form Video Tips with Jennifer Denney
#998 Meditation for the Real World
997 Give Your Voice to AI
#996 Masterminding Success
#995 Use AI to Repurpose Your Content | Greg Wasserman
994 - Why the Tortoise Always Wins
#993 Using AI to Collect, Analyze and Use Data | Parker Olsen
#992 What is Your Problem Solving Style? | Kris Ward
#991 Social Media Chef
#990 Selling on LinkedIn with Karen Yankovich
#989 The Confirmation Process
988 - The Dangers of Marketing Wallpaper
#987 A Name You Can Own with Samantha Bradshaw
#986 Imposter Syndrome
#985 Zero Click World
#984 Build Authority with Authenticity
983 Build Your Brand with AI
982 Everyone is a Storyteller
#981 Selling on Amazon
#980 Adapt Your Sales Process to Your Customer's Personality
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