Thinking Ahead: Your Leading-Edge Insights Podcast
Business:Marketing
While “trending” may have become a buzzword on social media, distinguishing the deeper trends and forces that drive consumer purchase demands rigor and insight. In this podcast, the leader of GfK Consumer Life in North America tells us how to tell a trend from a fad, why trends are essential for smart marketing decisions, and which consumer movements he is watching for the future.
Consumer Life's latest eBooks:
COVID-19 & Sustainability: https://hubs.ly/H0qk98V0
Influencers in a culture of doubt: https://hubs.ly/H0qk98C0
UK Consumer Confidence Uncut April 2024
Consumer Outlook 2024: Technology & Gen Alpha
UK Consumer Confidence Uncut March 2024
Consumer Outlook 2024: The Fundamentals & Sustainability
The rise of the UK’s second-hand mobile phone market
UK Consumer Confidence Uncut February 2024
Future of Mobility 2024
Living with Technology
UK Consumer Confidence Uncut January 2024
CMO Outlook Series: Sustainability
Green Gauge: Exploring Consumer Mindsets, EV Trends, and the Circular Economy
How digital advertising helps build brand equity with Meta
UK: Black Friday 2023 results and outlook
UK: Why buy in a cost-of-living crisis?
Breaking out of the (generational) box
Why aren’t we all driving EVs?
Spotlight on UK Smart Home
The Rise and Rise of Sustainability in the UK
Connecting with the new experiential consumer
Behind the Scenes: NextGen Hackathon 2023
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