This episode started with a question about what we as an industry might be lacking compared to other industries. It just so happens that Josh and Matt were talking about premium experiences just before recording, so that happened to be on our minds. In this episode, we talk about possible enhancements attractions can make to premiumize both the guest and employee experience.
At its core, a premium experience is based on three things: exclusivity, efficiency and personalization. With that in mind, we brainstormed a few ways to include those in our offerings to guests and employees.
For example, what if guests who opted for a premium experience not only had a special parking pass, but a separate lane to bypass all other traffic? Or better (or even more premium) yet, what if a van or limo arrived to pick the guests up and bring them to the park? Would THAT feel like a premium start to the day?
We also talked about this for employees, and discussed that what employees really crave is to be heard, valued and know that they have a future. From our experience, there are a lot of employees that would consider these foundations of the employee experience to be premium - IF done on a consistent basis.
The real challenge for many attractions is looking at the business differently. Taking a strategic look at every phase of the guest or employee journey to determine if there is more that could be done - and the answer is YES! There is no plateau to hospitality or service that we extend to the people we care about.
If you have initiatives that add premium touches to the guest or employee experience, we’d love to hear about them and possibly feature them on a future follow-up episode of the podcast. You can email us at attractionpros@gmail.com, or find us any of the socials.
To connect with AttractionPros:
Episode 351 - Denise Beckson talks about first jobs, recruiting as sales, and government relations
Episode 350 - Lessons from the AttractionPros Community
Episode 349: James Jensen talks about going into the future, transformational experiences, and fear is an illusion
Episode 348 - Steve Balliet talks about working for a purpose, from the bean to the bar, and transformational leadership
Episode 347 - Björn Ingi Knútsson talks about Icelandic tourism, conquering yourself, and managing logistics
Episdoe 346: Zach Blutner talks about the interverse, layers in storytelling and creating a sandbox
Episode 345: Minisode - Taking pictures for guests
Episode 344: Jill Raff talks about expectations management, screening for values, and reacting vs. responding
Episode 343: Minisode -The Desperation Hire
Episode 342: Jon Pausley talks about generational loyalty, leading with positivity and familiar but better
Episode 341: Minisode - Out of Office
Episode 340: Lessons from Iceland
Episode 338: Deborah Eicher talks about building unique rides, mentoring young talent, and future-proofing
Episode 337 - Dr. Patty Mason talks about a holistic approach to finance, an abundance mindset, and transformational leadership
Episode 336: Matt and Josh talk about getting past the honeymoon phase, using feedback to drive growth, and moving the goalpost
Episode 335: Amanda Verhoff talks about the premium sports experience, understanding the buyer and singing the same song
Episode 334: Jenny Williams talks about an effective media mix, non-profit marketing and tracking the right metrics
Episode 333: Dominic Wray talks about micro-businesses, breaking down silos and leaving the island.
Episode 332: Steve Thomas talks about lessons from the oil field, guest centricity, and no paper signs
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