Episode 89 - Paul Webb of Richards, Layton & Finger on finding your place in legal marketing

As legal marketing becomes more mature and attractive as a profession, more and more legal marketers are trying to find their fit within the industry.

On today’s episode of the CMO Series, Charles Cousins is lucky today to get advice from Paul Webb, Director Of Marketing & Business Development at Richards, Layton & Finger. Paul joins the podcast to discuss how legal marketers can find the right fit for them within legal marketing.

Charles and Paul cover: 

• How Paul came to be in his current role and when the point he realised legal marketing was for him
• What first attracted Paul to the idea of legal marketing as a career
• The key considerations marketers should think about when selecting the type of firm and the location they want to work in
• How to figure out which sub-disciplines within legal marketing, such as communications, PR and digital marketing are the right fit 
• Advice for others trying to find the best fit for them within legal marketing