Adriana Lynch has over 25 years of experience in Strategy and Brand Management. Her global experience has demonstrated significant success in the creation and execution of award-winning strategies and plans to improve product positioning, brand recognition and revenue. In the last 10 years, Adriana has worked both on Direct-to-Consumer and Business-to-Business either solely through Digital Channels or through a Multi-Channel approach.
A wiz at brand and business strategy, Adriana has held management positions with The Walt Disney Co., Häagen-Dazs, Pillsbury International, Procter & Gamble (P&G), and St. Joseph Health System. After being classically trained in Brand Management at P&G Brazil - where she managed Pampers and Always - Adriana came to the USA and got her MBA from Harvard, graduating in 1996 with Second Year Honors.
Since 2020, Adriana has been the Chief Marketing Officer (CMO) for FuelRod, responsible for leading and executing the company's marketing and branding initiatives and growing the e-commerce business. Adri works with cross-functional teams and leads outsourced agencies, to drive the development and execution of marketing strategies and plans that enhance the company's market position and drive revenue growth profitably.
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Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at Renaissance Executive Forums Orange County. Learn more about Ric at www.ricfranzi.com.
Catch up on past Critical Mass Business Talk Show interviews...
YouTube: https://lnkd.in/gHKT2gmF
LinkedIn: https://lnkd.in/g2PzRhjQ
Podbean: https://lnkd.in/eWpNVRi
Apple Podcasts: https://lnkd.in/gRd_863w
Spotify: https://lnkd.in/gruexU6m
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Critical Mass Business Talk Show: Ric Franzi Interviews Perryn Holtrop, Founder & CEO of PayNation (Episode 1491)
Critical Mass Business Talk Show: Ric Franzi Interviews Lexi Kaz, Founder & CEO of AK Infinite (Episode 1490)
Critical Mass Business Talk Show: Ric Franzi Interviews Lisa Anderson, President of LMA Consulting Group (Episode 1489)
Critical Mass Business Talk Show: Ric Franzi Interviews Jeff Gable, Founder of Gable Technology (Episode 1488)
Critical Mass Business Talk Show: Ric Franzi Interviews Aimee Roberson, Founder of Meister Solutions (Episode 1487)
Critical Mass Business Talk Show: Ric Franzi Interviews Andrew Hartman, Founder of Time Boss (Episode 1486)
Critical Mass Business Talk Show: Ric Franzi Interviews Ben Chamberlin, Founder & CEO of Chamberlin Care (Episode 1485)
Critical Mass Business Talk Show: Ric Franzi Interviews Kathleen Peters, Chief Innovation Officer at Experian Decision Analytics (Episode 1484)
Critical Mass Business Talk Show: Ric Franzi Interviews Liz Flores, Founder of LFTM (Episode 1483)
Critical Mass Business Talk Show: Ric Franzi Interviews Mike Brown, Founder of B Local Orange County (Episode 1482)
Critical Mass Business Talk Show: Ric Franzi Interviews Greg Harrigan, President of MarketShare Growth Advisors (Episode 1481)
Critical Mass Business Talk Show: Ric Franzi Interviews Roohi Toosi, President of Apex Environmental & Water Resources (Episode 1480)
Critical Mass Business Talk Show: Ric Franzi Interviews Sloane Keane, CEO of Big Brothers Big Sisters of Orange County and the Inland Empire (Episode 1479)
Critical Mass Business Talk Show: Ric Franzi Interviews Yosmel (Joe) Gutierrez, CEO of YeeGoals (Episode 1478)
Critical Mass Business Talk Show: Ric Franzi Interviews Philip Kang, Co-Founder of Wandery Capital (Episode 1477)
Critical Mass Business Talk Show: Ric Franzi Interviews Randa Hoffman, Founder of RADIANT Wealth Planning (Episode 1475)
Critical Mass Business Talk Show: Ric Franzi Interviews Gary Maggetti, General Manager of Disney California Adventure Park West (Episode 1474)
Critical Mass Business Talk Show: Ric Franzi Interviews Chris Folayan, Founder of OCFX Inc. (Episode 1473)
Critical Mass Business Talk Show: Ric Franzi Interviews Gaye Tomlinson, CEO of Vaha Energy (Episode 1472)
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