eCommerce and Digital Marketing - Optimum7 Surge Podcast
Business:Marketing
How to Run Effective Google Shopping Ads with Variant Product Pricing - Surge #103
Multiple customers have variant products. They always encounter the same issue when they're trying to run these Google Shopping campaigns.
Suppose you have an eCommerce site on BigCommerce, Volusion, or Shopify. They show product options the same way. You sell this jacket with three sizes: small, medium, and large. The small one is $100, the medium is 120 and the larger one is 150.
With the eCommerce platform structure, you have only one page for that product. The price needs to dynamically change and your URL needs to reflect that. Otherwise, when you submit your product feed to Google, Google is going to look at your product page and say this product is $100. If a visitor goes to your site however, they will see different pricing. This leads to your data feed facing automatic rejection. Many people have learned about this dilemma the hard way.
We're seeing this problem all the time. If you’re on BigCommerce, the platform has a direct integration with Google Shopping. However, their feed does not have the ability to differentiate the variants based on the products that you're selecting.
These eCommerce store owners are trying to run Google Shopping campaigns for the products that. To do so, they implement variant pricing with either variants, quantity thresholds, or bundled products. Google considers any factor that alters a price as misleading to those shoppers. Therefore, they're going to cut the feed.
How to Optimize Google Shopping and Google Merchant Ads - Surge #143
What‘s the Best eCommerce Platform for Selling Items Online? - Surge #142
The Top Five Trends and the Future of eCommerce - Surge #141
How Do I Start an eCommerce Business? - Surge #140
How to Advertise Restricted Products Online - Surge #139
Lead Generation on AdWords - Surge #138
Managing AdWords for eCommerce - Surge #137
How to Create a Scope of Work for a Web App Development Project - Surge #136
BigCommerce‘s Acquisition of Freedonomics and its Relationship with MercadoLibre - Surge #135
Lead Generation Strategies for eCommerce Businesses Using Cold Email and Sales Funnels - Surge #134
How to Determine an ROI for SEO as Part of an eCommerce Marketing Campaign - Surge #133
Shopify SEO And Content Marketing Strategies - Surge #132
Hosted eCommerce Solutions Vs. Open-Source eCommerce Solutions - Surge #131
Email Marketing For eCommerce Websites: BigCommerce, Shopify Magento, 3Dcart, Miva - Surge #130
Website Speed Optimization for Shopify and BigCommerce - Surge #129
BigCommerce SEO and Content Marketing Strategies - Surge #128
B2B eCommerce Functionalities For Manufacturers, Industrial Businesses, And Other B2B Businesses - Surge #127
Industrial eCommerce Automation For B2B Companies And Distributors - Surge #126
eCommerce Mergers and Acquisitions - Surge #125
eCommerce Due Diligence For Venture Capital, Private Equity, And Angel Investors - Surge #124
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