On this episode, we spoke with Brandon Rhoten, a CMO and growth advisor who’s always seeking to build killer creative, clever media campaigns, and impossible-to-ignore brands. He’s got a successful track record too, having formed the first ever digital social team at Wendy’s. From his early days in the agency world to launching some of the most talked about social media campaigns on the internet during his time with Wendy’s, and becoming the CMO for Papa John’s, this episode covers so much. On top of his experiences with those companies, he shares actionable tips for marketing and social media managers looking to climb the ladder toward a c-suite role. We talk about getting to know your customer, staying true to what a brand stands for, and how to achieve organizational buy-in. Regardless of where you are in your career or your scope of marketing responsibilities, this is one you won’t want to miss.
What The Metaverse Means for Marketers with Tom Dickens, CMO and Marketing Advisor for Web3 Brands
How Content Marketers Should Think About Distribution Tactics and AI with Ryan Law, VP of Content at Animalz
Why Your Marketing Needs Lightning Strikes with Matt Bertulli, CEO of Pela
Marketing Like A Media Company with Corey Haines, Founder of Swipe Files
Why Demographics and Generational Profiles Are Outdated in Marketing with David Allison, Founder of The Valuegraphics Project
The Future of Audio and What It Means for Brands with Shez Mehra, CMO at Audio Branding
Consumer-Centric Brand Positioning with Jamie Michaels, Head of Brand Strategy at Twitter Canada
How Tech Companies Are Building Media Brands with Cameron Uganec, General Manager of Media at Thinkific
Digging into The Future of Snap for Marketers with Matt McGowan, General Manager of Canada at Snap
The Future of Content Marketing with Sean Tyson, CEO at Quietly
Understanding Audience Data and The Secret Language of Fandoms with Breana and Julia from Methods + Mastery
How Marketing Can Break Down Silos Using Different Language with John Huntinghouse, VP of Marketing at TAB Bank
The Importance of Agility in Marketing and Leaning Into Discomfort with Andrew Rosch, Director of Acquisition and Retention Marketing at Trek Bicycles
How To Better Understand Your Customer with Katelyn Bourgoin, CEO of Customer Camp
Harnessing the Power of Content Distribution with Ross Simmonds, Founder & CEO of Foundation Marketing
What TikTok Means for the Future of Social Media with Vik Kambli, Chief Marketing Officer at Clearly
The Secret to Unlocking Creativity That Powers Outstanding Marketing with Corey Haines, Founder of Swipe Files
Untapping the Power of Audience Research with Rand Fishkin, Co-Founder & CEO of SparkToro
The Fundamentals of Winning in eCommerce with George Weetman, VP of Digital Commerce at Arc‘teryx
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