Package Your Genius Personal Branding Podcast
Business:Careers
We all know we should say something to be seen and heard, but...what?
How to find your thought leadership ideas is a topic I'm extremely passionate about, as most people are so close to their brilliance that it's hard for them to see how they can package it for other people.
Here are a few ways to know what you have to say if you're "too close" to your genius"
AGGRAVATION. Look at what irritates you or aggravates you - this could be the basis for a powerful Op ed.
SOLUTIONS. Look at the problems you solve. How can you create tactical content to help others?
CONTENT. Look at your existing content: if you speak, can you turn your deck into the basis for a book? If you write articles, can you turn them into a talk?
YOUR INSPIRATION. Look at when you first started doing what you do - what inspired you? What stories do you remember from that time?
YOUR AUDIENCE. What audience do you serve? Who was the first person representative of that audience that you remember helping?
When you're clear on a starting point for a big idea you want to explore, you can:
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Define Your Big Ideas is the third step in the five step process of Package Your Genius. If you're interested in learning more about defining your big ideas, as well as the other four steps to building your most powerful personal brand, check out the book Package Your Genius: 5 Steps to Build Your Most Powerful Personal Brand, available on Amazon.
PYG 164 - Branding yourself when you RESENT what you USED TO LOVE about your brand
PYG 163 - What happens when you have to disappear, regroup, and communicate your COMEBACK?
PYG 162 - How to overcome the Imposter Syndrome that's holding your brand back
PYG 161 - Prayer and meditation as a personal brand strategy
PYG 160 - 5 Ways You're Not Monetizing Your Personal Brand (And How to Fix It In the Next 30 Days)
PYG 159 - Write it down (REWIND)
PYG 158 - From seeking to SOUGHT AFTER - How to become KNOWN (Rewind)
PYG 157 - Land a mainstream BOOK DEAL to explode your personal brand
PYG 156 - Where Package Your Genius is Going...
PYG 155: Who's keeping you from seeing yourself clearly?
PYG 154: Lead with you
PYG 153: Multi-passionate is a MYTH
PYG 152: Build on Your Foundation
PYG 151: The Snowball Effect
PYG 150: Put Yourself in Position
PYG 149: What's going on underground?
PYG 148: What would happen if you gave yourself more credit?
PYG 147: Perfectionism is costing you the gift of PRACTICE
PYG 146: The case for IMPERFECT ACTION
PYG 145: Are you being obedient to the call of your path?
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