The Tom Ferry Podcast Experience
Business
If you’re working your database, hopefully you’re familiar with the tactic of sending an unsolicited real estate CMA. While that’s a killer strategy, did you know there’s an even better version? An Annual Equity Review is potentially one of the best ways to provide a ton of value, showcase your expertise, and get your database leads actually excited to make a move. So why aren’t more agents doing them?
In this episode of This Week in Marketing, Jason Pantana talks with lead generation master David Caldwell about how agents today are putting too much money and emphasis on bottom-of-funnel leads while neglecting the goldmine of their database. They’re diving deep into Annual Equity Reviews, how they differ from real estate CMAs, and why you should be having them.
If you’re not taking advantage of your database or the lead generation superpower of the Annual Equity Review, this is an episode I seriously suggest you watch right now.
In this episode, they discuss…
0:00 – Creating productivity
2:13 – Bottom-of-funnel leads vs. database
5:12 – Repeat & referral
7:30 – Lack of consistency
9:50 – Annual Equity Review: the better real estate CMA
15:07 – Delivering certainty
16:48 – The referral coefficient
21:00 – Reach out to David
------------
Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj
For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!
------------
Serious about tapping into your database leads? Start here:
-MarketingPRO: Inbox Hero
https://www.tomferry.com/marketingpro/
-The 20th Anniversary Success Summit
https://www.tomferry.com/summit/
-The Sales & Marketing Edge locations nearest to you
https://www.tomferry.com/edge/
-Our free guide to Annual Equity Reviews
https://www.tomferry.com/agent-tools/annual-equity-offer/
And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List.
https://pages.tomferry.com/free-real-estate-training-videos/
A Custom GPT Tutorial for Listing Descriptions | This Week in Marketing
Little Things Over Time | Mindset Monday
Buyer Strategies to Implement Immediately | Tom Ferry Podcast Experience
Shaping Buyer Agency Perception in Your Marketing | This Week in Marketing
The New Buyer Presentation – Rules & Adjustments | Tom Ferry Show
The Perfect Game | Mindset Monday
Real Estate TikTok Tactics, Tech News, & Open Houses | This Week in Marketing
Embracing Change 2: The Listing Side of the NAR Settlement | Tom Ferry Show
Turn Your Email List into Listings | This Week in Marketing
Viral Listing Strategies for Multiplying Transactions | Tom Ferry Show
Your Five Important People | Mindset Monday
4 Custom-Trained GPTs to Scale Your Real Estate Business | This Week in Marketing
Embracing Change: How the NAR Settlement Affects You | Tom Ferry Show
Instagram Updates and Trends for Real Estate Agents | This Week in Marketing
A 100-Day Plan for Listings #TomFerrryShow
Getting Stuck at the Start | Mindset Monday
Data to Dollars: Marketing as the Knowledge Broker | This Week in Marketing
Maximizing Listing Leads Before the Interest Rate Drop | Tom Ferry Show
The Thing Slowing You Down | Mindset Monday
Database Marketing for Listing Referrals | This Week in Marketing
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money