Earlier this year, I had a chance to chat with Samantha Bradshaw, a small business and IP lawyer, about how to pick a name for your business. If you missed that episode, you can find it here.
This is a continuation of that conversation where we focus on whether you should invest in a trademark for your business. Samantha shared a few things to consider as you weigh the pros and cons.
Consider Your Business Goals: If you plan to expand your business, work in it long-term, or pass it on to others, trademarking can solidify your reputation and become a valuable asset when selling the business or protecting your brand. On the other hand, if this is a lifestyle business or you don’t expect to grow beyond you local community, you may not need a trademark.
Understand Your Risk Level: The purpose of a trademark is to protect what you are building. For a small local business, such as with a single-location restaurant, your risk level may be lower and trademarking may not be necessary. You will still want to run a clearance search to check for potential conflicts with other businesses or brands using a similar name.
Benefits of Trademarking: Trademarking protects against copycats and helps distinguish your brand from others. It also facilitates licensing opportunities and enables smoother expansion, such as opening new locations or entering other markets.
#1014 Backlinks - What Are They and Do You Need Them? | Brandon Leibowitz
#1013 Build an Amazing Life | Nicole Bandes
#1012 Natural Language
#1011 Marketing is Like Dating - It Takes Time to Build a Relationship
#1010 Challenge Every Assumption From Our Archive with David Siegel
#1009 AI Makes Stuff Up
#1008 Profitable Partnerships | Robin Waite
#1007 Smart PPC for Small Business Owners | Ameet Khabra
#1006 Thanks, But I Don't Need Your Help | Marketing Minute with Lorraine Ball
#1004 Social Media is Social | Deidre Tshien
#1003 Don't Write Every Day
#1002 Women in Technology | Denzil Eden
#1001 Create 30 Days of Content in 90 Minutes | Aaron Witnish
#1000 - Celebrating 1,000 Conversations.
#999 Short Form Video Tips with Jennifer Denney
#998 Meditation for the Real World
997 Give Your Voice to AI
#996 Masterminding Success
#995 Use AI to Repurpose Your Content | Greg Wasserman
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
MarTech Podcast ™ // Marketing + Technology = Business Growth