Grow Your Public Speaking Business
Business:Marketing
The Power of Connection: How Success: Stories Can Build Trust With Your Audience and Boost Speaking Revenue
Have you ever had a friend or close family member recommend a product or service? I've had a friend recommend a product or service on several occasions, and most of the time, I've gone on to purchase said product or service.
Their success stories were all I needed to give them a try myself.
I'm not alone, either. The stats show that when someone close to us recommends a brand, nine out of every ten of us are likely to trust that brand on that recommendation alone.
That's the power of word-of-mouth marketing.
The good news for you is that you can leverage the power of these so-called "success stories" as a speaker.
Whether you sell products off the back of your speaking or offer services such as coaching or consulting, incorporating success stories into your talks and marketing materials will help you build the trust and connection with your audience you need to secure a sale.
But how? What is it about success stories that makes them so powerful? And what the heck do I mean by success stories in the first place?
Listen in to this podcast, and I will tell you :)
Resources:
1. Join the Charli Jane Speakers Club: https://charlijane.com/charli-jane-speakers-club/
2. I jotted down 50 + speaking events accepting speaker proposals right now! Links included + a video tutorial on how to best use the list. Start submitting proposals today! https://charlijane.com/call-for-speakers/
3. SPECIAL OFFER: Get access to my speaker business-building bundle! Get all kit courses, templates, training videos, creators, and organizer! https://charlijane.com/speaker-business-building-bundle/
4. Join us in our free speaker Facebook community Breakthrough Public Speakers https://www.facebook.com/groups/breakthroughpublicspeakers
5. Training Library - https://charlijane.com/blog/
If you enjoyed the Podcast and have time, I would LOVE and appreciate a review :) Thank you so much!
Keep Inspiring! ~ Wendi
CharliJane.com
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#175 - Crafting Effective Calls to Action in Your Speeches
#174 - Creating Impactful Speaker Bios That Attract Organizers
#173 - 9 Must-Know Strategies for Marketing Yourself as an In-Demand Keynote Speaker
#172 - Lights, Camera, Speaking! Creating Videos for Your Speaker Website
#171 - How to Attract Event Planners and Land Speaking Opportunities
#170 - 7 Quick Tips for Creating a Compelling Speaker Portfolio
#169 Unleashing Networking Magic for Speakers: 5 Quick Tips
#168 - Instant Improvements: 5 Quick Fixes for Common Speaking Mistakes
#167 - Show Me the Money: The Art of Negotiating Your Speaking Fee
#166 - Promoting Yourself Online: Boost Your Gig Bookings
#165 - Mastering Proposal Follow-ups: The Gentle Art of Persistence
#164 - 5 Unconventional Ways to Find Your First Speaking Gig
#163 - From Free to Fee: How to Start Getting Paid as a Speaker
#162 - Boost Your LinkedIn Profile in 10 Minutes for More Speaking Gigs
#161 - AI and Speaking: How Can It Transform Your Business?
#160 - 5 Things You Need to Hear Right Now as a Speaker Struggling to Find Gigs
#159 - Virtual Presentations: How to Adapt Your Speaking Skills for the Digital Stage
#158 - The Secret to Crafting a Compelling Speaker Bio That Gets You Booked
#157 - What Should I Be Sending to an Event Planner as a Speaker?
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