In this episode, host Mark Roe connects with a legend in the golf industry, former CEO of the PGA of America, Joe Steranka. Joe discusses the evolution of golf during his time as CEO from 2005-2012 and the changes since then. Joe coins professional sport as the 'the original reality TV’ and talks about how can golf capitalize on this at a local level with the PGA professional leading the way. From reality tv to marketing and more, Joe shares just a glimpse of his expertise and the opportunity for PGA professionals to be at the helm of leadership and innovation for golf.
About Joe Steranka
Steranka Sports + Strategy is the strategy practice of Buffalo.Agency. Headquartered in the Washington, DC suburb of Reston, Va, and conveniently located near Dulles International Airport, Buffalo connects upscale sports and lifestyle brands with discerning audiences around the world.
Steranka Sports + Strategy led by Joe Steranka, CEO of the PGA of America from 2005 to 2012. Recognized for contributing to golf’s return to the Olympics, Steranka also led the global development of the PGA brand and built media platforms to elevate the Ryder Cup and PGA Championship. His near 40-year career in sports includes work with the NBA’s Cleveland Cavaliers and Washington Bullets, and sports agency ProServ where he directed communications strategies for Michael Jordan, VolvoTennis, Jimmy Connors, Major Indoor Soccer League and the late Payne Stewart.
Leading with Purpose: A Conversation on Values-Based Leadership with Dr. Kathy Bishop
Swinging Success: The Fun Factor in Golf Clubs with Allison George, the Wizard of Fun
Fairways to Leadership: A Coach's Journey with Salimah Mussani
How to Be a Powered On Pro
The Details Behind a Decision on the Course and in the Boardroom
The ’Crazy’ Ones
Breaking Glass Ceilings with Suzy Whaley
Pressure was a Privilege - Lessons from a Championship Run with World Junior Hockey Champion Dennis Williams
Why You Need to Become a Serial Dissenter
“You Da Man/Woman!”
What Just Happened & How Do We Maintain The Momentum? with Steve Graves
Clear and Concise -The Success Factors Behind Marketing Campaigns with Stefan Cox
Creating Marketing Excellence to Junior Golf Programming
Taking Your Teaching to the Next (Business) Level
Building Your Revenue Opportunities in the Teaching Business
‘Making A Difference’ Leadership
'We Welcome Everybody' Mindset Proves to Grow the Game
Creating Your Micro-moments with Jeannie Walters
Part 8 - Your Value - Your Personal Brand
Create your
podcast in
minutes
It is Free
Golf Podcast: next on the tee
Chasing Scratch: A Golf Podcast
The Smylie Show
The Shotgun Start
The Sweet Spot - Golf Podcast