Vadim Grigoryan is an art aficionado and brand strategist in the spirits industry. As Pernod Ricard's Global Marketing Director of Creativity and Luxury, Vadim oversaw Absolut Vodka's strategic artistic collaborations, managed the repositioning of Chivas Royal Salute Scotch, and launched the tequila brand Olmeca across Europe. His consulting clients include Hugo Boss, Art Basel, and LUNU -- a cryptocurrency platform that partners with luxury retailers.
In his talk with Chris, Vadim discusses the artistic merit of Marcel Duchamp, Andy Warhol, Jean-Michel Basquiat, the British Monarchy, David Guetta, as well as the quinquennial Documenta festival in Kassel versus the annual Art Basel. He also explains the philosophy behind a thousand-dollar bottle of scotch, the role of the metaverse in art and alcohol, the beauty of calvados, the broken frameworks behind most marketing campaigns, and the universality of luxury.
Learn more about Vadim's approach to brand strategy in this Forbes article: https://www.forbes.com/sites/shelliekarabell/2017/07/30/6-things-art-can-teach-you-about-brands-marketing-that-you-wont-learn-in-business-school/
Read the case study about his repositioning of Ararat Brandy here:
https://publishing.insead.edu/case/ararat-brandy-transforming-a-legend-a-modern-icon
Follow his creative consulting practice here:
https://spiritandspirit.com
74. Finding the Music in Hospitality with Kate Nye
73. Building a Sustainable Food System with Blue Horizon’s Matteo Parenti
71. The Hong Kong-Hollister Hustle with Christian Pillsbury of Eden Rift
70. Digital Transformation, Sustainability, and Sweetgreen with Chengyi Lin
69. The Legacy of Tour d’Argent with André Terrail
68. Douro Valley & Global Strategy with Felipe Monteiro
67. Back in Alsace with David Neilson
66. Self-Expression in Ice Cream, Yakitori, & Natural Wine at Le Rigmarole & Folderol
65. David Lebovitz on Drinking & Cooking French
64. The Patina of Montrose with Levi Lemaster
63. Differentiating Hotel & Restaurant Wine Lists with Patrick Olds
62. Texas Report with Valerie Trasatti & Drew Gimma
61. The Human Scale of Winemaking & Importing with Stephen Bitterolf
60. The Versatility of Riesling: Part 2 with Julie Dalton
59. The Versatility of Riesling in Restaurants with Andres Blanco & Dale Ellington
58. Japanese Whiskey & Asahikawa Ramen with Christopher Huang
57. Foraging for Cali Herbs with Birk O'Halloran
56. Get the Bag(uette) with Otto Sanchez
55. Piquette & Pick Dates with The Austin Winery
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
50 Tastes Of Gray
The Recipe with Kenji and Deb
Be My Guest with Ina Garten
Grimms’ Fairy Tales
Pollyanna
Walk-In Talk Podcast
Gastropod