The 10 Minute Healthcare Marketing Podcast
Business:Marketing
Quote of the day: “Step by step and the thing is done.” - Charles Atlas
In Google Ad campaigns or Facebook campaigns, you should be sending people to a landing page (and definitely not your homepage). If you haven’t already, check out Episode 61 that covers improving your Google Ads landing pages.
Here are three things your landing page should do:
Let’s start with an example. Let’s say you’re searching for a house, and you click on an ad in Google. When you click on that ad, you want to know who you’re dealing with immediately, because you want to make sure you can trust them. Your Landing Page should accomplish this! You need to tell visitors who you are, what you value, and how you can help them.
2. Explains What You DoLanding pages should be straightforward and should encourage visitors to submit a form or call your office to make an appointment. They should also provide visitors with useful and valuable information related to what they were initially searching for.
For example, if you’re a plumber and you are sending people who are searching for “problem with a leaky faucet” or “how do I fix a leaky faucet” to a page that just has a list of services, that won’t be of use to them and they’ll probably leave your site. If you provide useful information for those people, you’ll have a much higher conversion rate.
Tell the visitor what makes you unique, how you can help them, who you are, and what you’re about. Tell them about how awesome your service is, how the unique services you offer are going to help them and include testimonials! This is a spot for you to brag about your services and your office. Be proud and show them why they should choose you. This page should include your Unique Selling Proposition.
How Can A Dentist Develop A Unique Selling Proposition?
If you need assistance with creating an effective landing page, be sure to contact us today so we can see if we're a good fit for each other.
Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast!
Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off. You can pick it up at: http://titanwebagency.com/report
Check out the show notes at:
titanwebagency.com/podcast/111
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Harnessing the Power of Online Reviews for Dental Practice Growth
Mastering Dental Marketing with Google Ads and Keyword Strategies
Elevating Your Dental Practice with Effective Reputation Management
Enhancing Dental Clinic Conversions with Google Ads and Landing Pages
How a Dentist Can Get Started With Local Service Ads
Should You Hire a Professional to Run Your Google Ads?
AI Vs the Marketer
Google Business Profile for Dentists- What Changing Google My Business Means for Your Practice
Is it Time to Hire a Dental Associate?
Dental CPA: Why Hire a Dental Accountant for Your Practice?
How to Improve On Your Practice Collections
Choosing the Best Dental Bookkeeping Firm For Your Practice
Convert More Google Ads With Improved Landing Page Design
Dental Practice Financing Tips & Advice
Best Practices for Naming Your Dental Office
The Key to Relocating a Dental Practice
Decorating Your Dental Office To Fit Client Needs
A Guide to Choosing the Perfect Dentist Office Music
20 of the Most Effective Ways to Increase Productivity in a Dental Office
5 Reasons Why You Need to Offer Perks In Your Dental Office
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