We are all storytellers. Everyone has a story. Story draws us in, creates connection, and change. We are thrilled to have one of the best storytellers we know with us for this episode, Lisa Gerber of Big Leap Creative. Lisa is a fellow “solo,” a story strategist, and communications expert who also has a podcast called, Breaking Trail. Lisa works with purpose-driven leaders who want to make the world a better place, helping them articulate their ideas and get others on board. She knows story is the catalyst for change and we’re so glad she’s here today to talk about this topic.
How does story impact your work? Tell us at www.soloprpro.com.
The New Balancing Act of Communication
Everything Old is New Again
Ethical and Legal Challenges of the Modern PR Pro
Language, Landmines And The Peril Now Facing PR Pros
What They Think We Do, What We Really Do And How To Bridge The Gap
Media, Mayhem and What Happens in a Small Town
Navigating the New Terrain of Labor Laws for Solo PR Pros
The Hangover Episode: Oscar, Kate, and the Lost Hour
Creative PR Strategies in the New Media Landscape
It's Now Time To Give Solo PR Pros Their Respect
Conflict, Criticism and the Modern Solo PR Pro
Trend Chasing, Taylor Swift and Why Everyone Needs to Calm Down
Small Budget PR
Sealing the Deal: Is Outsourcing PR Sales a Good Idea?
Panic, PR and the Way Forward
Breaking Up the Band – Becoming Solo Again
Let the Good Times Roll…And Roll
The Problems and Opportunities of 2024
The PR Forecast for 2024
Navigating the PR Pro/Journalist Relationship: Finding Grace in Communication
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