Luxury Listing Specialist - Dominate High End Listings In Any Market
Business:Marketing
True luxury isn’t just about price. What are the other elements you should consider? How do you avoid a listing going stale before you even list it? Why should you avoid going to market too fast? On this episode, we are joined by Jere Metcalf to discuss opportunities luxury agents should be taking, and why you need to think beyond price.
Too many agents have the scarcity mindset, and want to get a property listed immediately when you only have one chance to make a first impression. -Michael LaFido
Takeaways + Tactics
At the start of the show, we talked about Jere’s team and podcast, and how she has been able to attract talent into her world. Next, we talked about the Atlanta market and how this year’s luxury trends compare to previous years. We also discussed how to directly and indirectly market to homeowners, and increase the probability of selling a listing.
We also discussed:
You aren’t just a representation of your company. You’re a representation of your seller as well, and that’s something you should think about before you list a property. Take your time and avoid going to market too fast. It’s about getting in front of the right buyer so they can see that this is the house for them. Know your numbers in your local marketplace, and be aware of what everyone is doing. Try to differentiate yourself, and be thoughtful about your strategy.
Guest Bio
Jere Metcalf is a leading Atlanta real estate broker who offers unparalleled access, creative marketing concepts and broad market knowledge to her luxury residential client-base. Jere is consistently a top agent for Atlanta Fine Homes Sotheby’s International Realty, named “Top 3 Company Wide” in 2016. Amongst her various awards received, Jere has also been named “Best Real Estate Agent” in Atlanta. Go to http://jeremetcalfteam.com/ for more information or find her podcast on iTunes.
Auctioning Elegance: Where Unique Homes Meet Their Match
Exploring AREAA: Why Realtors Should Join with Hope Atuel
Should You Consider Selling at a Luxury Home Auction?
Catapulting Into Upper Price Points: Strategies for Increasing Your Average Sale Price with Kacie Anderson
Unlock Hidden Gems: The Power of Off-Market Properties
How to Get Cancelled and Expired Sellers Calling You & How to Position Yourself as the Hyperlocal Expert with Dustin Fox
Reverse Contingency
Understanding NAHREP and Why Realtors Need to Join with Jason Rivero
Unique Closing Gift Ideas
Architectural Trends 2024: Elevating Realtor Skills with Heidi Bolyard
Landing Page Videos
The Luxe AI Certification: Secrets to Winning Luxury Real Estate Listings with AI with Rick Janson
What is Builders Mold?
From Gold Medals to Selling Houses with Chad Hedrick
Secrets to a Flawless Property Handover: Your Final Walkthrough Checklist
Understanding High Net Worth Individuals Passions, Hobbies, and Interests with David Friedman
How Can Technology Help an Agent in 2024 with the Founder of Slydial Toufic Mobarak
Mastering the Art of Organized Packing
Staging Luxury: How We Sold this $2.55M Home to the First Person Who Saw It After Staging with Margaret Gehr
Navigating Expectations for a Seamless Real Estate Closing
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
The Marketing Secrets Show
Right About Now with Ryan Alford
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast