In the first interview of our leading B2B marketing professionals’ series, we talk to Marc Mustard, Global Head of Content and Brand at ABB Robotics, a pioneer in robotics, machine automation and digital services.
Marc gives insight into his career, how he came to work in robotics, and how he thinks the robotics industry will change the way we live. He also shares his thoughts on why there is no standard approach to B2B campaigns, and how marketers can be creative, as well as why it's time to stop thinking of business-to-business/business-to-consumer and time to think of business-to-human.
Interview with Georgios Grigoriadis
Interview with Stefan Debois - Pointerpro
Interview with Emir Zecovic - CMO
Interview with Sean Campbell - Cascade Insights
Interview with Darren Mitchell - Sales Leader
Interview with Inge Boubez - Moz
Interview with Rob May - BrandGuard
Interview with Sara Madison - Outbrain
Interview with Avetis Ghazaryan - Growth Hunter
Interview with Christopher Rack - MRP
Interview with Nathan Schlaffer - MarketMate AI
Interview with Asaf Darash - Regpack and Kirsty Dawe - Webeo.
Interview with Joe Zappa - Sharp Pen Media
Interview with Mariam Lochoshvili - Sensata Technologies
Interview with Matt Swalley - Omneky
Interview with Jodi Cerretani - RollWorks
Interview with Mario Blandini - iXsystems
Interview with Jim Kraus - Buyer Persona Institute
Crossover Episode - Can AI Really Support Content Generation?
Interview with Bugra Gunduz - HockeyStack
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