As part of a special four-part podcast series, supported by the Google News Initiative, we’ve been talking to publishers and experts across Europe who are working to find resilient business models. We spoke to them about the state of the local news market in their regions, how they’ve evolved company culture and practice, and what tools and trends they’re working with to prepare for the next decade.
What metrics should local news publishers be focusing on, and what new tech is out there to support growing businesses? Our fourth and final episode explores the tools, tech and trends – including AI – which organisations are using or looking to use in the future.
Experts featured in this episode:
This series is supported by the Google News Initiative. They work with publishers and journalists to fight misinformation, share resources, and build a diverse and innovative local news system. Find out more about their programmes, tools and resources at newsinitiative.withgoogle.com
The Atlantic's Nicholas Thompson on milestones, paywalls, and setting future goals
Media Briefs: Setting new KPIs to rescue SMB display-ad revenues
Podnews' James Cridland on running a profitable newsletter-first publication
The Wall Street Journal's Edward Hyatt on the changing SEO landscape
TotallyEV's Chris Minasians on building audience trust in product reviews
The Telegraph's Maire Bonheim and David Alexander on newsletters for different business goals
War correspondent Jane Ferguson on how tech is evolving conflict reporting
Immediate Media's Ridhi Radia on making inclusion a strategic priority
JournalismAI's Tshepo Tshabalala on practical AI use cases for small newsrooms
Media Briefs: Democratising AI for publishers
The Economist's Nada Arnot on why publishers should be running more brand campaigns
The Quality Edit's Lauren Kleinman & Lee Joselowitz on performance publishing
The Paper's Oliver Gabe and Owen Davies on print, community, and eating competitions
Futureproofing local news: Evolving company culture and practice
Futureproofing local news: Finding resilient business models
Futureproofing local news: State of the market
Integrating AI into newsrooms: experiment, report, measure
AI in the newsroom: Opportunities, regulation and risk
Project 23’s Elaine dela Cruz on creating DE&I programmes in media
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