Words on your website, words in your emails, words in your ads, are really a key to driving engagement and conversion rate increase. Words and style contribute to your brand, and build trust. Trust encourages clicks. Trust encourages sales. Join me with Randye S. Spina, a long-time communications professional, as we discuss the power of messaging. Randye is a Marketing and Communications professional whose corporate career included senior level positions in Financial Services and the Travel industry before evolving into Higher Education and Consulting, having owned an agency for 13 years. She has worked with hundreds of businesses, and built a long list of successes with start-ups including creating, building, scaling, then managing marketing campaigns. She now is one of the consultants with Your Revenue Growth Team.
Unraveling TV Advertising Measurement, and a New Idea to Drive TV Leads.
AI Workflows for B2B Lead Generation
ROI Recapture Strategies and Site Visit Data Tracking
Optimizing the sales funnel from clue to close
The Power of Social Proof: How Video Testimonials Can Boost Your Sales
Compelling, shocking, video creation that works
Account-Based Marketing & B2B Strategy Discussion
A discussion on email messages that engage and sell
Finding Clues That Your Prospects Have Needs with Lead Magnets
A Recap of the new book: The Revenue Zone, with Tom Burton
Conversion Rate Optimization. The Strategy. The Keys.
Optimizing Your Message; Generate More Leads
The strategic and technical side of cold email deployment for outbound marketing
A Podcast about Marketing Podcasts. How and Why
The Importance of Data Management in Revenue Growth
A Discussion about Revenue Ops, and how ths role contrbutes to business growth
Programmatic Display Advertising. Strategy-Tactics-Results
Your Revenue Growth Team. How Marketing & Sales Drive Revenue Together
The Importance of Customer Lifetime Value (CLV) metrics
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The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
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B2B Agility™ with Greg Kihlström
The Goal Digger Podcast