In this episode of the Coffee is Me podcast, Valerian interviews Mabel and Ming from Moonwake Coffee. They discuss their first sip of coffee, their professions, and why they decided to start a coffee company.
They also talk about the meaning behind the name Moonwake and their sales channels, including direct-to-consumer, farmers markets, and wholesale. They highlight the importance of building relationships with customers and the benefits of being part of the coffee enthusiast community.
They also touch on the challenges and rewards of starting a business and the importance of finding meaning in their work. MoonWake Coffee Roasters focuses on delivering excellent coffee experiences to customers through their micro-lot offerings and commitment to quality. They have a unique approach to roasting, offering a range of roast levels and highlighting the farm name in their coffee lineup.
The founders are passionate about the customer experience and wanted to create a positive and transparent environment. They made the decision to invest in a Cybertruck as a mobile coffee truck to solve problems, attract customers, and provide a unique experience. The biggest challenges for entrepreneurs are starting and dealing with uncertainty. It's important to take action and have a problem-solving mindset.
MoonWake Coffee Roasters can be found online and at the Cupertino Danza College Farmers Market, with plans to open a cafe and roastery in West San Jose.
Chapters
00:00 Introduction and First Sip of Coffee
02:41 Professions and Decision to Start a Coffee Company
08:18 Should You Leave Your Job to Start a Coffee Business?
16:20 The Meaning Behind the Name Moonwake Coffee
25:25 How to Find your First Customers
58:09 Thoughts on Sourcing and Creating a Coffee Portfolio
01:01:58 One vs Wide Range of Roast Degrees
01:04:42 About Quality and the Customer Experience
01:09:22 What Makes or Breaks a Coffee Business? Embrace Uncertainty
Two Women Shaping the Mexican Specialty Coffee Culture, Tueste Café - Veracruz, Mexico
Mom 'n 'em Coffee Brings Specialty Coffee to Cincinnati, OH - Start Coffee Business Podcast
How Billy Li Generates $15,000 Monthly with a 20-Hour Workweek at Hydrangea Coffee
From a humble coffee trailer to five coffee shops with Sameer Shah - Voyager Coffee
There is a future in selling expensive specialty coffee with Erich Joiner from goodboybob coffee
How to start a legendary coffee roaster in California with Hiver van Geenhoven - Chromatic, California
Starting a farm-to-cup coffee shop at a college campus with Sebastian Ramirez - Cafetal Coffee, Arizona
Starting a super cool coffee brand in India with Rahul Reddy - Subko Coffee Roasters, Mumbai
Can You Make Money with a Cold Brew Cart? - with Eddie Alaniz from Coffee Conspiracy
Starting a cafe empire and why should you start to roast your own coffee - with Sandra and Joey from Pink Owl, California
Daniel claims that $2500 is enough to start a coffee roasting business... with Daniel Streetman from Bird and Bear Coffee
Starting a coffee brand with a 2kg roaster and a school bus: Gleason Jones from Minimalist Coffee, Opelika, Alabama
Your questions about coffee roasting, blends, best coffee on the planet and Q Grading answered
We were born in the fire - the story of Café de Leche a café and coffee roaster from L.A. - with Matt & Anya Schodorf
This is how you build a coffee drive through, with Darren Spicer, Clutch Coffee Bar
Kelly bought herself a coffee company and this is how it went down...
The best roast profiles, green coffees and roaster size for a coffee roasting startup - Black Friday Edition
Empowering Women in Coffee with Lee Pike - International Women's Coffee Alliance
Becoming Q Grader at 12 and Starting a Coffee Brand at 14 with Frankie Volkema - Joven Coffee
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