In December, we held the Roasting Lab PRO Course, where future coffee entrepreneurs study efficient ways of roasting, developing products, packaging and branding, understanding sales channels, not to mention having an awesome time exchanging ideas and meeting like-minded people from all over the world. I run this course every 3 months; it is limited to 6 students, and the next one is coming up in March.
One of my favorite parts of the course is our guests, who come to share their coffee business experience and are willing to reveal their trade secrets. In the last course, we were joined by Joey and Sandra from Pink Owl Coffee. As I have mentioned before, I am one lucky guy! The students asked really useful questions, Sandra and Joey's energy was intoxicating, and all I had to do was record it. I hope that some of that energy will rub off on you too.
In this episode we discuss:
- How to start a café serving specialty coffee;
- What marketing tools you should use;
- How to go about branding your cup, merch, etc.;
- Why Joey and Sandra ultimately decided to roast their own coffee;
- Mistakes they made and you can avoid;
- The types and number of products a café should offer, and how Sandra finds the best deals and quality for their offering;
- How Joey chooses the equipment for the café and whether used coffee gear is a good idea;
- A few ideas on how to finance a coffee shop, drawing on Joey's experience as a finance guy.
There is much more wisdom in this podcast and yes, it is almost 2 hours long. I believe that the shared know-how and value is incredible, so I decided to keep it as is.
ENJOY!
Ditching the 9-to-5 to Launch a Coffee Roasting & Retail Business with Mable & Ming - Moonwake Coffee
Two Women Shaping the Mexican Specialty Coffee Culture, Tueste Café - Veracruz, Mexico
Mom 'n 'em Coffee Brings Specialty Coffee to Cincinnati, OH - Start Coffee Business Podcast
How Billy Li Generates $15,000 Monthly with a 20-Hour Workweek at Hydrangea Coffee
From a humble coffee trailer to five coffee shops with Sameer Shah - Voyager Coffee
There is a future in selling expensive specialty coffee with Erich Joiner from goodboybob coffee
How to start a legendary coffee roaster in California with Hiver van Geenhoven - Chromatic, California
Starting a farm-to-cup coffee shop at a college campus with Sebastian Ramirez - Cafetal Coffee, Arizona
Starting a super cool coffee brand in India with Rahul Reddy - Subko Coffee Roasters, Mumbai
Can You Make Money with a Cold Brew Cart? - with Eddie Alaniz from Coffee Conspiracy
Daniel claims that $2500 is enough to start a coffee roasting business... with Daniel Streetman from Bird and Bear Coffee
Starting a coffee brand with a 2kg roaster and a school bus: Gleason Jones from Minimalist Coffee, Opelika, Alabama
Your questions about coffee roasting, blends, best coffee on the planet and Q Grading answered
We were born in the fire - the story of Café de Leche a café and coffee roaster from L.A. - with Matt & Anya Schodorf
This is how you build a coffee drive through, with Darren Spicer, Clutch Coffee Bar
Kelly bought herself a coffee company and this is how it went down...
The best roast profiles, green coffees and roaster size for a coffee roasting startup - Black Friday Edition
Empowering Women in Coffee with Lee Pike - International Women's Coffee Alliance
Becoming Q Grader at 12 and Starting a Coffee Brand at 14 with Frankie Volkema - Joven Coffee
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