I talked to an experienced digital professional, Matt Ravlich. Matt is currently a Managing Director for Alberta Consulting Group (ACG), where he specializes in optimizing their clients’ digital experiences using the current tools they have and helping them prepare for the future. Prior to that, Matt was Manager of Digital Analytics and Optimization at the second-largest Canadian airline, WestJet Airlines, where his main focus was growing maturity levels with WestJet analytics and optimization programs.
Matt shared his insights on how airlines can grow and evolve their digital optimization programs. Other topics we talked about:
You can find the full article with key key concepts, quotes, and other notes from this chat with Matt here:
https://diggintravel.com/airline-digital-optimization-maturity/
The Strategic Advantage of Modern Airline Digital Commerce Tech Stack [flyadeal Case Study]
Lufthansa Group’s Shift to Airline Product Analytics
Airline Digital Career: Your 2024 Guide to Advancement with Expert HR and Recruiting Insights
Changes in Airline Marketing [Part II]: Navigating the Shift in Digital Analytics and Measuring Marketing Effectiveness
Changes in Airline Marketing [Part I]: Overcoming Skill and Tech Challenges in Martech
The Latest Airline AI News: How New Developments in AI Will Transform Your Airline Marketing
Key Pillars of Modern Airline Digital Marketing [Learning from Former Chief Growth Officer at AirAsia]
Airline Booking Funnel Optimization [Finnair Case Study]
ChatGPT for Airlines: A Deep Dive with an Artificial Intelligence Expert
Airline Dynamic Pricing [Learning from Frontier, Amadeus, Amazon and Lyft]
Airline Data Science Talk [LATAM Airlines case – Part II]
Insights from 5 Years of Airline Digital Research
2023 Airline Digital Optimization Yearbook [UPDATE]
Scientific Decision-Making [LATAM Airlines case – Part I]
Step-by-step Evolution of Airline Digital Optimization Team [Air Europa Case Study]
Airline Digital Talks: Eveline Lee, Scoot
How to Build a Modern Airline Digital Experience
How to Grow Your Digital Product Team
Quick update about our new airline digital research project
Predicting the Future of Travel
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