You can have the perfect design and it could still fail
If you can't tell it's story well.
Today we have one of STUCK's newest director's KK Wong sharing about how to craft a story so your audience understands the consideration behind your design.
KK shares how a juicy insight needs to be R.I.P.E. like a juicy mango
How to test your design stories with the 'Happy Hour Bar' test and how to get really good at making sure your design stories stick.
Check out http://www.stuck.sg for the full transcript.
#STUCKdesign #MakeThingsPeopleLove #MTPL #designstorytelling #happyhourbartest #ripeinsights
What‘s inside the mind of a creative technologist? | STUCK with Ben
What lies beyond human-centred design? | STUCK with Donn
Can design for vices be good? | STUCK with Donn
How to help clients fall in love with your idea | STUCK with Donn
Who plays the biggest role in making an object lovable | STUCK with Donn
Why we go on staycations | STUCK with Donn
How "delightfulness" changes over time | STUCK with Tze
How to know when to stop designing | STUCK with Tze
How to prototype the intangible | STUCK with Tze
What crazy ideas mean in design | STUCK with Tze
How to experiment meaningfully in projects | STUCK with Tze
Having a point of view when doing design research | STUCK with Jieyu
How bias plays a part in design research | STUCK with Jieyu:
How designers bring value in a specialised field | STUCK with Jieyu
The unspoken rule that anchors design thinking | STUCK with Jieyu
Do design thinking workshops really work? | STUCK with Tze
STUCK with Donn: STUCK's Origin Story
STUCK with Tze: Two truths that influence processes and culture
STUCK with Jieyu: What makes a design project memorable?
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