What Is My Brain? by Zlatko Bijelic
Business
Justin shares his journey in the tech world, starting with the creation of a bike share system at UC Berkeley and eventually founding Jump Bikes, which was acquired by Uber. He discusses the challenges and successes he experienced along the way. Justin also talks about his transition to family life and his current venture, Ascend Labs, which focuses on helping early-stage companies with their go-to-market strategies. He emphasizes the importance of building a community and leveraging AI in scaling the business. In this conversation, Justin discusses his approach to building a custom GBT (Generative Pre-trained Transformer) for writing assistance. He emphasizes the importance of fine-tuning the GBT to meet specific needs and provides insights into the training process. Justin also shares his daily routine and the challenges of building his agency, studio, and community. He highlights the idea of capturing compelling, authentic content through a recording studio at conferences. The conversation concludes with a discussion on collaboration and building a lifestyle-driven business.
Takeaways
Check out https://www.zlatkobijelic.com
Follow Zlatko on X: https://www.x.com/zbijelic
Follow Zlatko on LinkedIn: https://www.linkedin.com/in/zbijelic
Follow Zlatko on Instagram: https://www.instagram.com/zlatko.bijelic
Follow What Is My Brain? Podcast on X: https://www.x.com/whatismybrain_
Follow What Is My Brain? Podcast on LinkedIN: https://www.linkedin.com/company/what-is-my-brain-podcast/
Follow What Is My Brain? Podcast on Instagram: https://www.instagram.com/whatismybrainpodcast/
Follow What Is My Brain? Podcast on TikTok: https://www.tiktok.com/@whatismybrainpodcast
Follow Justin on X: https://www.x.com/ascendlabs_co
Follow Justin on LinkedIn: https://www.linkedin.com/company/ascendgrowth
Follow Justin on Instagram: https://www.instagram.com/ascendlabshq
00:00 Introduction and Background
02:08 Starting Social Bicycles
08:39 Transition to Jump Bikes and Acquisition by Uber
19:35 Family Life and Starting Ascend Labs
26:33 Building a Community and Agency
34:54 Utilizing AI in the Business
40:39 Building a Custom GBT for Writing Assistance
42:18 Daily Routine and Team Size
44:48 Challenges of Building the Agency, Studio, and Community
47:11 Launching a Recording Studio at Shop Talk
49:40 Collaboration and Lifestyle-Driven Business
51:44 Invitation to Early Stage Companies
53:19 Closing Remarks
S5 EP3 | Grace Nikae
S5 EP2 | Thomas Haynes
S5 EP1 | Adi Verma
S4 EP10 | Hayden Cashion
S4 EP9 | Chenell Basilio
S4 EP7 | Anthony Ridley
S4 EP6 | Louis Shulman
S4 EP5 | Suzanne Huber
S4 EP4 | Angela Hollowell
S4 EP3 | Pia Mailhot-Leichter
S4 EP2 | Nikita Kazhin
S4 EP1 | Chris Boettcher
S3E10 | Chenell Basilio | From Personal Finance to Marketing Mastery
S3E9 | Sohaib Albadawee | From Aviation Engineer To Growth Marketer
S3E8 | Stefany Nieto | Microdosing, Brain Food and Start-Up Stories
S3E7 | Danny Miranda | Reinventing Entrepreneurship Podcasts
S3E6 | Sharif Virani | Building Products With Purpose
S3E5 | Yuxin Zhu | Revolutionizing eComm Empires
S3E4 | Wade Skalsky | From Law To Digital Writing
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