Thinking Ahead: Your Leading-Edge Insights Podcast
Business:Marketing
In what seems like an instant, the values and social actions of brands have become make-or-break with even mainstream consumers. From sustainability to global conflicts, the list of concerns brands need to engage with on a daily basis — not just once or twice a year — keeps growing.
How can brands navigate this volatile and unfamiliar world of high emotional stakes — and vast business consequences? Our discussion will cover:
Key takeaways:
UK Consumer Confidence Uncut April 2024
Consumer Outlook 2024: Technology & Gen Alpha
UK Consumer Confidence Uncut March 2024
Consumer Outlook 2024: The Fundamentals & Sustainability
The rise of the UK’s second-hand mobile phone market
UK Consumer Confidence Uncut February 2024
Future of Mobility 2024
Living with Technology
UK Consumer Confidence Uncut January 2024
CMO Outlook Series: Sustainability
Green Gauge: Exploring Consumer Mindsets, EV Trends, and the Circular Economy
How digital advertising helps build brand equity with Meta
UK: Black Friday 2023 results and outlook
UK: Why buy in a cost-of-living crisis?
Breaking out of the (generational) box
Why aren’t we all driving EVs?
Spotlight on UK Smart Home
The Rise and Rise of Sustainability in the UK
Connecting with the new experiential consumer
Behind the Scenes: NextGen Hackathon 2023
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