Our guest on this one is a repeater - her episode was the 4th most downloaded all-time at the time of publishing this (episode 88 - on personal branding)! She knows her stuff and is an absolute delight.
There is nuance in how we approach opposing views online. How we approach it with our marketing is even more nuanced.
"I think the biggest thing right now is we're in a really crazy space that we've never been in before, with everyone having access to so much information, so much misinformation, so much disinformation, that it is really, really hard for marketers to accurately and effectively not just target the group they want to speak to, but reach and break through."
We get pretty deep about how marketers should look at inclusive strategy & language, authenticity, and awareness.
Cass' Book Reco: Inclusion on Purpose by Ruchika Tulshyan
~._.*._.~
We are "Making a Marketer"... in all ways. Check out episode 129 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events :::
**ALSO: Our editor Avri makes amazing
music! Check out his music on Spotify!**
Brand Ambassador Strategies with Phil Pallen
From Online Connections to Real-World Success with Troy Sandidge
Personal Branding on LinkedIn with Goldie Chan
(BONUS) 49ers vs Chiefs BIG Rematch: Our Hosts Talk Social Media & a Lil’ Trash
Explore the C.A.R.E. Approach to Marketing with Jessika Phillips
How to Create Effective Short-Form Video with Jon Loomer
Cultivating Community: The Fintech Connection with Brian McCarty
Tackling Time Management with Erik Fisher
How to Make Your Content Stand Out with Peg Fitzpatrick
Events as Part of Go-To-Market Strategy with Stefan Slattery
Ever-Evolving Capabilities of A.I. with Dustin W. Stout
How to Get Hired with Jodi Knittle
Freelancing & Finding Balance in the Creative Industry with Brooke LeBeau
Creating Unforgettable Experiences with Phil Mershon
Season 7 Kick-Off - Learn EVEN More From Past Guests! (Part 2)
Season 7 Kick-Off - Learn More From Past Guests (Part 1)
Shiny Object Syndrome with Meg Coffey
Modern Content Marketing with Amanda Natividad
Exploring the Ever-Changing Marketing Landscape with Rachel Bruce
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