In the Transform Sales Podcast #61, Amir Reiter interviews Amanda Puppo, CEO at MarketReach, to delve into the frequent mistakes B2B buyers commit when on the hunt for a Sales Agency to handle their lead generation. Amanda underscores the significance of viewing marketing and lead generation as strategic, long-term investments rather than quick, temporary solutions. She also warns against treating appointment-setting and lead generation as mere commodities, cautioning that the pursuit of the lowest price often leads to disappointing results.
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