Haralds Gabrans Zukovs, Head of Marketing at Credolab, explains how through understanding how individuals use their smart devices, marketing teams can create campaigns optimised towards personality traits. He also describes how the additional insight can enhance marketing personas.
Haralds and Mike also discuss machine learning and AI, their impacts, benefits, and limitations.
Interview with Georgios Grigoriadis
Interview with Stefan Debois - Pointerpro
Interview with Emir Zecovic - CMO
Interview with Sean Campbell - Cascade Insights
Interview with Darren Mitchell - Sales Leader
Interview with Inge Boubez - Moz
Interview with Rob May - BrandGuard
Interview with Sara Madison - Outbrain
Interview with Avetis Ghazaryan - Growth Hunter
Interview with Christopher Rack - MRP
Interview with Nathan Schlaffer - MarketMate AI
Interview with Asaf Darash - Regpack and Kirsty Dawe - Webeo.
Interview with Joe Zappa - Sharp Pen Media
Interview with Mariam Lochoshvili - Sensata Technologies
Interview with Matt Swalley - Omneky
Interview with Jodi Cerretani - RollWorks
Interview with Mario Blandini - iXsystems
Interview with Jim Kraus - Buyer Persona Institute
Crossover Episode - Can AI Really Support Content Generation?
Interview with Bugra Gunduz - HockeyStack
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