Small Biz Matters – a half hour program each week where you can work ON your business rather than IN it.
with Alexi Boyd, broadcaster, advocate and small business owner.
Date: 7 April 2020
Working conditions have never been in such a state of flux. Across every country, industry, sector, structure, you name it; we’ve adapted like never before. Between laying off employees and re-hiring in a hurry, madly setting up correctly aligned remote workstations, equipment purchasing for staff, tech challenges... it is, as always, small businesses who lead from the front when it comes to flexibility.
But somewhere in there we all need to remember that our employees are actually HUMANS and not just chess pieces who need to adapt immediately to our needs.
So now more than ever it’s important for businesses to engage on a personal level with their workforce. To make sure you understand their needs as humans as well as your responsibilities as an employer.
Andrea Dzumla has across multiple companies, encouraged a diverse workforce which ticks all the eclectic boxes. Through a unique management style and genuine connections he’s managed to understand the individuality of his employees and adapt these relationships to the new remote workplace world we all now live in.
Welcome to the show Andreas.
Topics we’ll be covering:
To find out more go to their website: https://longtailux.com/
About Longtail UX
Longtail UX has invented an entirely new way to make website content available and discoverable to users. Its patented technology aims to answer each user’s questions and to connect customers to the most relevant products, services and any other information from across the website in just one click.
By creating scalable landing pages for every long tail keyword related to a company’s product, the technology delivers a perfect match for every keyword searched by potential customers. As well as boosting traffic and conversions, the technology also ensures SEO investments are 100% measurable, providing detailed analytics that demonstrate results down to the individual keyword level.
Longtail UX was founded by Andreas Dzumla and Will Santow. Andreas is an ex-Googler and Dentsu Aegis Network agency GM. Will has more than 25 years of experience as a successful business owner and entrepreneur.
Next up for Longtail UX is the release of its new product - ‘Google SOS’ (‘Google Shopping Ads on-page Suggestions') which will allow online retailers to increase return on ad spend on Google Shopping Ads 20-30%, by creating landing pages that show multiple products related to the search, rather than just single items, as is currently the case with traditional Shopping Ads.
EP#232 ~ Closing remarks from the 2024 COBSOA National Small Business Summit
EP#231 ~ Mergers and acquisition law changes - whos' thinking about small business?
EP#230 ~ What is the PPSR and why do small businesses, associations and advisors need to know about this tool?
EP#229 ~ The Franchise Code review - what does a review mean for small businesses in the sector?
EP#228 ~ Environmental, Social, Governance. How can policy makers reduce the burden of ESG reporting on small businesses?
EP#227 ~ Sandy Chong One of the most influential industry leaders. What drive these advocates?
EP#226 ~ Why should Regional, Rural and Remote communities be front and centre of small business policy planning? We ask a passionate thought leader.
EP#225 ~ Big Tech sometimes plays the smallbiz advocate but do they really represent the small business voice?
EP#224 ~ How do economists influence policy inside and outside of government?
EP#223 ~ Resilience in Action - how a thriving refugee business builds on a foundation of struggle to continue to overcome business hurdles and success.
EP#222 ~ Translating policy into practice: What do the new Industrial Relations laws mean for your business?
EP#221 ~ The Intuit GetConnected Conference Smallbiz Learnings: AI, Advocacy, Advisors and Open Banking
EP220 ~ What is the role of .au Domain Administration in the digital space and how does this affect small business?
EP219 ~ Digital Identity is coming. So what does this mean for you and your small business?
EP#218 ~ What is the future of small business advocacy in 2024 and beyond?
EP#217 ~ The tech StartUp world seems the darling of government industry policy. But is that the reality?
EP#216 ~ ATMS knows about health, women, the economy, and micro business. How do they represent small business across so many policy areas?
EP#215 ~ ACCAN, who is the organisation fighting for small business people’s rights in the telecommunications industry?
EP#214 ~ How does ABS’ powerful data lead to informed policy for small business?
EP#213 ~ How bookkeepers advise their small business clients and how ICB advises Government
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